Most Important Tools On a Moving Company Website
Survey respondents were asked to rate the importance of website tools and options on a scale ranging from “Not at all important” to “Extremely important.” Row options and features were randomly changed for each survey taker. Find-a-location functionality was rated highest, followed by special offers, instant quote calculator, and request-a-quote form. Moving advice was lowest on the priority list.
About the Report
The purpose of the Moving Company Website Competitive Analysis is to provide subscribers with a clear competitive advantage. A poor user experience compels visitors to exit a website prematurely and has a negative impact on the brand. A positive website experience is expected by users (especially when competitors are only one click away) and can dramatically impact revenue, loyalty, advocacy, and ROI. With this report in hand, marketers are better positioned to pursue the performance improvement initiatives that maximize sales through website conversions—initiatives driven by the voice of the customer.
More than 2,000 consumers were surveyed regarding their expectations, needs, attitudes, and preferences with moving-company websites. In addition to rating features and usability, respondents answered open-ended questions about their experiences.