Moving Company Website Competitive Analysis

Moving Company Website Competitive Analysis


From design and layout to site search, content, and even trustworthiness, the Moving Company Website Competitive Analysis captures user perception across a wide spectrum of success factors.

Objective

The purpose of this report is to provide subscribers with a clear competitive advantage. A poor user experience compels visitors to exit a website prematurely and has a negative impact on the brand. A positive website experience is expected by users (especially when competitors are only one click away) and can dramatically impact revenue, loyalty, advocacy, and ROI. With this report in hand, marketers are better positioned to pursue the performance improvement initiatives that maximize sales through website conversions—initiatives driven by the voice of the customer.

Website Ratings

The Overall Website Rating below is strongly influenced by numerous independent variables, which are identified via correlation, multiple regression, and user-reported importance. The significance of each factor is explained within the analysis, coupled with the corresponding website rating per measure. Don’t see your company? Contact us.

Methodology

RivalMind surveyed more than 2,000 consumers regarding their expectations, needs, attitudes, and preferences with moving-company websites generally, and then asked select participants to evaluate one of fifteen websites specifically. In addition to feedback on design, layout, content, etc., respondents were given clear tasks to complete and then asked to provide specific feedback on their experiences, as well as rate website performance regarding these specified tasks. The survey was fielded September 3 – September 5. For company-specific website evaluations, between 50 and 75 tests per website were recorded to guarantee an adequate sample.

User Sentiment

In addition to scales, ratings, and rankings, respondents answered open-ended questions about their experiences. Thousands of “verbatims” were collected, providing our analysts with context and color. The analysis includes more than 40 pages of actual user responses (Appendix D) on appearance, navigation, content, user recommendations, and more.

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