A new year brings with it many things, from a chance to set new goals and resolutions in your personal life to the opportunity to refresh your methods on a professional level – and that includes your marketing focus. As one year gives way to another, here’s what you should keep in mind to ensure your marketing gets off on the right foot.
Refine Your Approach to SEO
SEO isn’t a set it and forget marketing strategy; instead, you need to stay informed and ensure your techniques makes sense with current trends and the evolving state of your industry. Rather than just assuming whatever you were doing this year will make a difference in six to 12 months, take this opportunity to see how your keywords are ranking, what your competitors are prioritizing, and what it will take to boost your rank and keep it high. Regular reevaluation should be a big part of your SEO strategy in general; failing to do so can lead to optimizing the wrong keywords, and that’s a big mistake.
When was the last time you redesigned your website? If it was more than a year ago, it may be time to confirm whether your site continues to meet the needs of your customers. A redesign isn’t just a fresh look; it’s a chance to confirm that you’re offering the functionality and user experience your customers deserve. If testing reveals holes in your strategy or problem areas in things like load times, prioritize a redesign in the new year that will better serve consumers. A bad site can compromise a customer’s perspective on your business as a whole, so if your site isn’t up to par, you may be ruining your reputation before you have the chance to build a relationship.
If you’re not currently using Google AdWords or if your current campaigns are falling flat, now is the perfect time to fine-tune how you’re approaching SEM. Google AdWords has the ability to make a big impact on your marketing, but only if you’re using it properly and your approach to keywords is on point. With the ability to fill gaps in marketing and improve sales prospecting, reevaluating your stance on AdWords can start off your new year on the right trajectory. Be sure to put significant time and effort into building a keyword list, making sure your AdWords campaigns capture the perfect sentiment.
Social Media Marketing
Social media can serve your business in many ways, providing a top-notch opportunity to improve your rankings in the SERPs while also building a community of fans and followers. If your approach to social media is lackluster or you haven’t devoted much time to creating a following with compelling posts and valuable content, the new year is the perfect time to take action. Social media takes consistent effort to maintain, so be sure you’re posting on a regular basis, posting content designed to spark a conversation, and working to promote your pages to your target market to best increase your fan-base.
Email marketing can be a great way to communicate about your business, providing a way to keep your audience up to date, offer valuable information about your sales, products, or services, and make sure your brand stays on your customers’ minds. However, slacking on your email marketing is a good way to lose business or fail to make the most of promotions. This year, work to find the balance between too little contact and too many messages to ensure effective communications with your audience.
If you’re making New Year’s resolutions for yourself this season, why not do the same for your business? With these tips, you can make sure to refresh your marketing methods in a beneficial way, guaranteeing a successful start to the coming year.
Not sure what to prioritize or where to start? Let RivalMind help you create a winning strategy in the new year! Get in touch with us today to learn more.