Blogging provides major benefits for businesses, offering a great way to improve online presence, increase SEO opportunities, and establish a reputation of authority by sharing credible industry information. However, blogging isn’t as easy as throwing some words on a page and calling it a day. Instead, there is a careful science that goes into creating a blog post that sends the right message. This is what you need to know about the best length for your next piece of content.
The Construction of a Blog Post
A good blog post contains the basics of any quality piece of writing: an introduction that establishes the thesis, a thorough description of the subject at hand, and a conclusion that wraps up the main message. Most blog posts also include a call to action, attracting reader attention to company offers or services.
A good blog post is intended to send a message, whether regarding a new product or service, topical industry news, advice, or trends that may be of interest. Finding a balance between enough information and too much or too little is also very important; too in depth and you’ll lose casual readers, but failing to get to the meat of an issue will result in content that doesn’t pack a punch. In many cases, this comes down to length.
What Research Says About Blog Content Length
So, you have an idea for a blog post, but how long should your content be? You may believe that this is entirely subjective, but research indicates that there is an overarching objective answer to this question. SEO experts have found that blog posts of at least 1,000 words rank the best in Google searches, providing the highest likelihood of getting hits on content. Posts of this length or longer are more likely to contain relevant information at a valuable level of detail without going too far in depth. Another study found that the posts on the top page of Google have an average length of 1,890, indicating that, on the whole, longer content performs better — despite perceptions of short attention spans in internet users.
In terms of sharing, even longer articles tend to do even better. Blog posts between 3,000 and 10,000 words — content falling into the long-form category — yields the most shares. Content site Medium states that an average reading time of 7 minutes is most effective, giving readers adequate time to learn about a subject without risking a loss of interest.
Hitting the Right Notes
Research indicates the length of content that ranks best, but this isn’t an absolute rule. In many cases, the true requirements for a blog will vary based on what needs to be said; filling an artificial word limit isn’t worth it if your message is compromised. Fluff, or content written simply to fill up a word count, is worse than a shorter blog post that sends a clear message.
It’s okay to write shorter content, particularly if you’re simply beefing up your site rather than attempting to communicate a story with hopes of going viral. However, regardless of how much you have to say, a minimum word count should be 300 words, and more ideally 500. A few sentences of text doesn’t imply valuable information, particularly as it’s hard to share detailed data in just a paragraph or two.
Blog posts offer great value to any site, but writing for the sake of writing isn’t going to work. By planning posts that meet the target length for content that succeeds and hit specific keyword phrases, you can increase the likelihood of achieving your goals. If you want to be sure your blog helps your company meet marketing objectives, the right resources can make a difference. Contact RivalMind today to get the support you need to succeed.