Aurora SEO Company Provides Simple SEO Tactics
So, you’ve built a website. You’ve found a host that provides you with all your needs, you’ve linked your PSP (payment service provider), and launched your site. It’s out there… somewhere in the sea of Google, and Yahoo, and Bing, and a handful of other search engines kicking around the internet. But where? Without implementing a proper search engine optimization strategy, you may never know. You may give up looking through the deepest pages of Google, pages only few have ever viewed before, before ever finding it… It may as well not exist.
Questions to Consider
Let’s take a step back, back to the moment right before you hit the launch button. There’s a few things you need be thinking about now. Are your SEO tactics up to date? Are you dropping excessive keywords? Is your page filled with random affiliate links? These kinds of things are exactly what not to do, and with the algorithms for search engine marketing constantly changing, it’s important to understand the latest SEO trends.
Does your page, and its content, convey a clear message to its target demographic? Does all your content link to the proper pages? Is your audience going to understand what you’re saying? How will you promote it? These are the questions you need to answer before launching a new website, as profitable websites start with a promotional strategy.
I like to think of a new website like a brand new food truck on the streets of New York. I may produce the best pastrami sandwiches in the city, but I must first get the attention of potential customers. Luckily, in a world of trending topics, viral celebrity and social media, it’s gotten much easier for people to find you… if you put yourself out there. Building a social media presence is strongly recommended with any new online venture. It’s important to get people talking about your site. Businesses once paid focus groups and survey companies to get those kinds of critiques. Now it’s all available on social media. Use such comments to review your business plan and change or improve upon accordingly.
What and How to Write
Search engines today work tirelessly to track everyone’s previous searches, and share that information for advertising purposes. By ensuring that your page has content written in a way that it will be found by the people searching for it, your chances of being found on the Google side bar, or Facebook sponsored post, greatly increase. For instance, if I had a shipping service I probably wouldn’t use terms like “the most efficient transfer of matter,” or “traverse space with incredible efficiency,” when creating my page. Writing in a way that would include more common search words would probably prove more effective.
In short, the best way to get found these days, is by being creative with your promotional strategies. Being aggressive in your social media presence. Being passionate about your product/service, and by getting people talking about your site. Generating “a buzz” generates traffic. By reaching out to customers/clients/subscribers and maintaining your online presence through emails/blogs/social media you’ll see your page rank increase.