Unethical SEO practices give off a stench. Honest SEOs work overtime to make up for the failings of the greasy majority in an effort to prove their worth.
As a business, responding to reviews is not necessary, but it can create credibility and accountability. Here's how to respond to negative Google reviews.
While keeping your website high quality and up to date is, of course, a major priority, the power of Google My Business can’t be understated.
Ten years ago, the idea of talking to your phone — not on the phone, but to your phone — seemed completely foreign.
As the world of web-based marketing has evolved and search engine capabilities have progressed, so have metrics.