The Strategy Team

Coworkers Looking to the Future
Posted by | November 12, 2019
SEO 101: Where It’s Been, Where It Is, and Where It’s Headed Next

As Google has demonstrated with years of algorithm updates, SEO isn't static.

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Why Reinventing the Content Wheel Isn't Always Necessary
Posted by | November 7, 2019
The Search for Online Visibility: Why Reinventing the Content Wheel Isn’t Always Necessary

While innovation definitely has its place in business, if your new ideas don't align with Google's priorities, all the creativity in the world won't result in success.

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How to Choose an SEO-Friendly Content Management System
Posted by | October 16, 2019
How to Choose an SEO-Friendly Content Management System

An all-in-one solution for website content creation and management, the right SEO-friendly CMS can ensure your site looks and functions its very best.

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Young man standing in front of hipster cafe
Posted by | September 27, 2019
Why Niche Industries Can Benefit from SEO

Utilizing SEO techniques, you can gain a leg up on the competition and keep your business viable, no matter how niche your space.

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Don't Waste Time Posting on the Wrong Platform for Your Business
Posted by | August 23, 2019
Don’t Waste Time Posting on the Wrong Platform for Your Business

Using too many platforms can create unnecessary complications, particularly when you're still attempting to develop a marketing strategy that resonates.

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Ethical SEO Practices You Should Always Follow
Posted by | July 26, 2019
Ethical SEO Practices You Should Always Follow

Unethical SEO practices give off a stench. Honest SEOs work overtime to make up for the failings of the greasy majority in an effort to prove their worth.

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How to Respond to Negative Google Reviews: The Right and Wrong Way
Posted by | June 17, 2019
How to Respond to Negative Google Reviews: The Right and Wrong Way

As a business, responding to reviews is not necessary, but it can create credibility and accountability. Here's how to respond to negative Google reviews.

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What Research Says About Blog Content Length
Posted by | June 10, 2019
What Research Says About Blog Content Length

Blogging provides major benefits for businesses, but it isn't as easy as throwing some words on a page. A careful science goes into creating a blog post that sends the...

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Google Reviews and How to Respond
Posted by | May 20, 2019
Google Reviews and How to Respond

One of the most popular features of Google's business listings is the ability to leave reviews. Here’s what you need to know about Google reviews and how to respond.

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Honing your marketing strategy: Instagram vs. Facebook for business
Posted by | May 3, 2019
Honing Your Marketing Strategy: Instagram vs. Facebook for Business

Here's what you need to know about deciding between Instagram and Facebook for business — or whether you should be using them both.

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