The Strategy Team

startled man looking at computer
Posted by | February 5, 2020
Five Indicators of an Outdated Business Website

An outdated business website often results in stunted SERP rankings and poor user experience, driving potential customers into the arms of your competition.

Continue Reading
image of website on many devices
Posted by | January 31, 2020
Website Design: UX vs. UI

Confusing or misunderstanding UX vs. UI design can handicap your entire website development process and create future obstacles.

Continue Reading
email notification alert
Posted by | December 23, 2019
Why Your Business Needs to Start a Newsletter

Generally in the form of email blasts that compile news, promotions, and upcoming opportunities, newsletters offer the same benefits as in years gone past.

Continue Reading
Coworkers Looking to the Future
Posted by | November 12, 2019
SEO 101: Where It’s Been, Where It Is, and Where It’s Headed Next

As Google has demonstrated with years of algorithm updates, SEO isn't static.

Continue Reading
Why Reinventing the Content Wheel Isn't Always Necessary
Posted by | November 7, 2019
The Search for Online Visibility: Why Reinventing the Content Wheel Isn’t Always Necessary

While innovation definitely has its place in business, if your new ideas don't align with Google's priorities, all the creativity in the world won't result in success.

Continue Reading
How to Choose an SEO-Friendly Content Management System
Posted by | October 16, 2019
How to Choose an SEO-Friendly Content Management System

An all-in-one solution for website content creation and management, the right SEO-friendly CMS can ensure your site looks and functions its very best.

Continue Reading
Young man standing in front of hipster cafe
Posted by | September 27, 2019
Why Niche Industries Can Benefit from SEO

Utilizing SEO techniques, you can gain a leg up on the competition and keep your business viable, no matter how niche your space.

Continue Reading
Don't Waste Time Posting on the Wrong Platform for Your Business
Posted by | August 23, 2019
Don’t Waste Time Posting on the Wrong Platform for Your Business

Using too many platforms can create unnecessary complications, particularly when you're still attempting to develop a marketing strategy that resonates.

Continue Reading
Ethical SEO Practices You Should Always Follow
Posted by | July 26, 2019
Ethical SEO Practices You Should Always Follow

Unethical SEO practices give off a stench. Honest SEOs work overtime to make up for the failings of the greasy majority in an effort to prove their worth.

Continue Reading
How to Respond to Negative Google Reviews: The Right and Wrong Way
Posted by | June 17, 2019
How to Respond to Negative Google Reviews: The Right and Wrong Way

As a business, responding to reviews is not necessary, but it can create credibility and accountability. Here's how to respond to negative Google reviews.

Continue Reading