The Strategy Team

What is SEO Marketing
Posted by | March 1, 2018
What is SEO Marketing?

The term "SEO," or search engine optimization, gets thrown around a lot, especially among digital marketers. If SEO is so important, what does it actually mean?

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Facebook: Personal vs. Business
Posted by | January 29, 2018
Facebook: Personal vs. Business

For many new entrepreneurs or small business owners, the line between personal and professional is blurred. Here's what you need to know about running Facebook marketing.

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How Much Should I Spend on Social Advertising
Posted by | January 19, 2018
How Much Should I Spend In Social Advertising?

Any strategy that can cause an increase in sales and revenue growth is worth an investment, so these kinds of activities should certainly be factored into your calculations. But how much...

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The Five Google Analytics Terms You Didn't Know That You Didn't Know
Posted by | January 9, 2018
The Five Google Analytics Terms You Didn’t Know That You Didn’t Know

These five Google Analytics terms are commonly misunderstood, even among pro marketers with years of experience.

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Embracing the Dark Side: Unorthodox Ways to Drive Traffic to Your Site
Posted by | January 2, 2018
Embracing the Dark Side: Unorthodox Ways to Drive Traffic to Your Site

Some marketers believe that any traffic is better than no traffic, but visitors lured to your page under false pretenses are unlikely to stick around, learn more, or make a...

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Is It Okay to Post Without a Target Keyword?
Posted by | December 21, 2017
Is It Okay to Post Without a Target Keyword?

Keyword usage, despite its relevance, is not the only thing that matters when it comes to content that ranks. Learn more about consistent valuable content.

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Let Local SEO Work for You
Posted by | December 15, 2017
Let Local SEO Work for You

Are you remaining up-to-date on the local SEO trends? Learn how to ensure the greatest possible performance in the SERPs.

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Rethinking SEO for Voice Assistants and Voice-First Devices
Posted by | November 29, 2017
Rethinking SEO for Voice Assistants and Voice-First Devices

Instead of ranking for keyword strings, content needs to start targeting speech, diction, and regional colloquialisms that may be said but not typed.

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Making SEO a Priority
Posted by | November 7, 2017
Making SEO a Priority

For many small businesses, SEO is an afterthought, not a priority. However, this means losing out on the advantages a few simple strategies can afford.

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2017 Cardio Equipment Company SEO Evaluation Study
Posted by | November 6, 2017
2017 Cardio Equipment Company SEO Evaluation Study

Most cardio equipment companies neglect to follow Google’s SEO guidelines, forfeiting website traffic via search engines. PRO-FORM outperforms competitors with solid SEO methodology and is most likely to rank highest...

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