The Strategy Team

Ethical SEO Practices You Should Always Follow
Posted by | July 26, 2019
Ethical SEO Practices You Should Always Follow

Unethical SEO practices give off a stench. Honest SEOs work overtime to make up for the failings of the greasy majority in an effort to prove their worth.

Continue Reading
How to Respond to Negative Google Reviews: The Right and Wrong Way
Posted by | June 17, 2019
How to Respond to Negative Google Reviews: The Right and Wrong Way

As a business, responding to reviews is not necessary, but it can create credibility and accountability. Here's how to respond to negative Google reviews.

Continue Reading
What Research Says About Blog Content Length
Posted by | June 10, 2019
What Research Says About Blog Content Length

Blogging provides major benefits for businesses, but it isn't as easy as throwing some words on a page. A careful science goes into creating a blog post that sends the...

Continue Reading
Google Reviews and How to Respond
Posted by | May 20, 2019
Google Reviews and How to Respond

One of the most popular features of Google's business listings is the ability to leave reviews. Here’s what you need to know about Google reviews and how to respond.

Continue Reading
Honing your marketing strategy: Instagram vs. Facebook for business
Posted by | May 3, 2019
Honing Your Marketing Strategy: Instagram vs. Facebook for Business

Here's what you need to know about deciding between Instagram and Facebook for business — or whether you should be using them both.

Continue Reading
Why Google My Business matters and how you can get ahead
Posted by | April 26, 2019
Why Google My Business Matters – and How You Can Get Ahead

While keeping your website high quality and up to date is, of course, a major priority, the power of Google My Business can’t be understated.

Continue Reading
Can Your Content Keep Up with Voice Search Trends
Posted by | April 16, 2019
Can Your Content Keep Up with Voice Search Trends?

Ten years ago, the idea of talking to your phone — not on the phone, but to your phone — seemed completely foreign.

Continue Reading
What's the Deal with Featured Snippets
Posted by | April 8, 2019
What’s the Deal with Featured Snippets?

Not all chances to get ahead require payment. Here's what you need to know about featured snippets — and why they're good for your business.

Continue Reading
Four Ad Position Metrics You Need to Know for 2019
Posted by | April 1, 2019
Four Ad Position Metrics You Need to Know for 2019

As the world of web-based marketing has evolved and search engine capabilities have progressed, so have metrics.

Continue Reading
What Does Your Homepage Say About Your Business
Posted by | January 18, 2019
What Does Your Homepage Say About Your Business?

A good website can create a positive presentation, showing prospective customers that you have something of value to offer, while a bad website can do the opposite.

Continue Reading