The Strategy Team

Why Google My Business matters and how you can get ahead
Posted by | April 26, 2019
Why Google My Business Matters – and How You Can Get Ahead

While keeping your website high quality and up to date is, of course, a major priority, the power of Google My Business can’t be understated.

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Can Your Content Keep Up with Voice Search Trends
Posted by | April 16, 2019
Can Your Content Keep Up with Voice Search Trends?

Ten years ago, the idea of talking to your phone — not on the phone, but to your phone — seemed completely foreign.

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What's the Deal with Featured Snippets
Posted by | April 8, 2019
What’s the Deal with Featured Snippets?

Not all chances to get ahead require payment. Here's what you need to know about featured snippets — and why they're good for your business.

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Four Ad Position Metrics You Need to Know for 2019
Posted by | April 1, 2019
Four Ad Position Metrics You Need to Know for 2019

As the world of web-based marketing has evolved and search engine capabilities have progressed, so have metrics.

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What Does Your Homepage Say About Your Business
Posted by | January 18, 2019
What Does Your Homepage Say About Your Business?

A good website can create a positive presentation, showing prospective customers that you have something of value to offer, while a bad website can do the opposite.

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New Year, New You, New Marketing Focus
Posted by | January 4, 2019
New Year, New You, New Marketing Focus

A new year brings with it many things, from a chance to set new goals and resolutions in your personal life to the opportunity to refresh your methods on a...

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Winning the Battle Against Duplicate Content
Posted by | November 22, 2018
Winning the Battle Against Duplicate Content

There are a few large cardinal sins in the creation of compelling content, and among the most important involves avoiding duplicate content at all costs, whether copying content across pages...

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What Impact Does Social Media Have on SEO?
Posted by | November 15, 2018
What Impact Does Social Media Have on SEO?

Social media has many benefits to your business marketing strategy, and SEO is one of them. From increasing your local presence to boosting your positioning in the SERPs, social media...

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Tackling Local SEO When Your Business Doesn't Have a Set Location
Posted by | November 8, 2018
Tackling Local SEO When Your Business Doesn’t Have a Set Location

For businesses with broader decentralized services, one key question often surfaces: how can you harness the power of local SEO when your business doesn't revolve around a set location?

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Avoid These SEO Blunders During Website Redesign
Posted by | November 1, 2018
Avoid These SEO Blunders During Website Redesign

The wrong approach to redesign has the potential to stand in the way of a previously successful SEO strategy.

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