The Strategy Team

Conversion Tactics
Posted by | September 23, 2016
5 Overrated Conversion Tactics That Can Ruin a Site

Conversion rate is one of the most important considerations for your website. After all, it doesn't matter how much traffic you're getting if everyone decides to window shop, but never...

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Signals of User Behavior
Posted by | September 22, 2016
4 Simple Signals of User Behavior

After spending a significant amount of time planning and developing your website, you're starting to get some traffic. But how do you know if your website is actually influencing visitors?...

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Rockford-SEO-Meta-Descriptions
Posted by | September 21, 2016
Meta Descriptions Demystified

Because relevance is a major factor in how Google ranks its pages, meta descriptions have a direct impact on how well your pages can rank, and how many users click...

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Naperville-SEO-Blog-Content
Posted by | September 20, 2016
Is Your Blog Content Optimized for Search?

Learning how to search optimize your blog content now is much more challenging than it was in the early days of SEO. Ask yourself these five questions to find out...

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Social Media Posting Frequency
Posted by | September 19, 2016
Tips on Social Media Posting Frequency for Business

An interesting question we receive fairly regularly from growing businesses is, "How often should we post on social media?" The answer is, "It depends." Read on to get tips for...

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Inbound Link Building
Posted by | September 18, 2016
Five White Hat Approaches to Inbound Link Building

Inbound hyperlinks, commonly referred to as backlinks, are links from other websites that lead to yours. Modern search engines track many variables, but one of the most important is the...

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Google Local Algorithm
Posted by | September 17, 2016
How Does Google’s Local Algorithm Work?

As search engines develop to further consider the unique needs of every user, the techniques that previously targeted many users could end up receiving less emphasis as new search algorithms...

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Maximizing Your Mobile Impact
Posted by | September 16, 2016
4 Strategies for Maximizing Your Mobile Impact

Half of all web traffic is now coming from mobile devices, according to Google. This means it's more important than ever for businesses to have competitive mobile strategies, or they...

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Evolution of SEO
Posted by | September 15, 2016
The Evolution of SEO: A Quick Review

SEO was first developed during the 1990s when web and content developers first began optimizing websites for search engines. Since then, the process we go through to search-optimize website content...

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Keyword Research
Posted by | September 14, 2016
Keyword Research—What and Why?

Keyword-focused content can significantly impact a company’s sales and revenue. Ignoring this SEO practice could be limiting your potential as a business. Once armed with this vital SEO data, you...

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