The Strategy Team

Website Credibility Boosters
Posted by | October 14, 2016
Often Overlooked Website Credibility Boosters

It isn't easy getting people to trust you on the Internet, these days. So, how do you get people to believe that your website is perfectly safe? These underutilized tools...

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Posted by | September 30, 2016
Be Happy, Like Jake

The term "SEO," or search engine optimization, gets thrown around a lot, especially among digital marketers. If SEO is so important, what does it actually mean?

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Boosting Ecommerce Revenue
Posted by | September 24, 2016
Small Business Tips: Boosting Ecommerce Revenue

If you're a small business, then your ecommerce site is one way you can reach out to the world to increase your earnings. A popular website gives you the ability...

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Conversion Tactics
Posted by | September 23, 2016
5 Overrated Conversion Tactics That Can Ruin a Site

Conversion rate is one of the most important considerations for your website. After all, it doesn't matter how much traffic you're getting if everyone decides to window shop, but never...

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Signals of User Behavior
Posted by | September 22, 2016
4 Simple Signals of User Behavior

After spending a significant amount of time planning and developing your website, you're starting to get some traffic. But how do you know if your website is actually influencing visitors?...

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Posted by | September 21, 2016
Meta Descriptions Demystified

Because relevance is a major factor in how Google ranks its pages, meta descriptions have a direct impact on how well your pages can rank, and how many users click...

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Posted by | September 20, 2016
Is Your Blog Content Optimized for Search?

Learning how to search optimize your blog content now is much more challenging than it was in the early days of SEO. Ask yourself these five questions to find out...

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Social Media Posting Frequency
Posted by | September 19, 2016
Tips on Social Media Posting Frequency for Business

An interesting question we receive fairly regularly from growing businesses is, "How often should we post on social media?" The answer is, "It depends." Read on to get tips for...

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Inbound Link Building
Posted by | September 18, 2016
Five White Hat Approaches to Inbound Link Building

Inbound hyperlinks, commonly referred to as backlinks, are links from other websites that lead to yours. Modern search engines track many variables, but one of the most important is the...

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Google Local Algorithm
Posted by | September 17, 2016
How Does Google’s Local Algorithm Work?

As search engines develop to further consider the unique needs of every user, the techniques that previously targeted many users could end up receiving less emphasis as new search algorithms...

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