The Strategy Team

Social Media Posting Frequency
Posted by | September 19, 2016
Tips on Social Media Posting Frequency for Business

An interesting question we receive fairly regularly from growing businesses is, "How often should we post on social media?" The answer is, "It depends." Read on to get tips for...

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Inbound Link Building
Posted by | September 18, 2016
Five White Hat Approaches to Inbound Link Building

Inbound hyperlinks, commonly referred to as backlinks, are links from other websites that lead to yours. Modern search engines track many variables, but one of the most important is the...

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Google Local Algorithm
Posted by | September 17, 2016
How Does Google’s Local Algorithm Work?

As search engines develop to further consider the unique needs of every user, the techniques that previously targeted many users could end up receiving less emphasis as new search algorithms...

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Maximizing Your Mobile Impact
Posted by | September 16, 2016
4 Strategies for Maximizing Your Mobile Impact

Half of all web traffic is now coming from mobile devices, according to Google. This means it's more important than ever for businesses to have competitive mobile strategies, or they...

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Evolution of SEO
Posted by | September 15, 2016
The Evolution of SEO: A Quick Review

SEO was first developed during the 1990s when web and content developers first began optimizing websites for search engines. Since then, the process we go through to search-optimize website content...

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Keyword Research
Posted by | September 14, 2016
Keyword Research—What and Why?

Keyword-focused content can significantly impact a company’s sales and revenue. Ignoring this SEO practice could be limiting your potential as a business. Once armed with this vital SEO data, you...

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Not All Content Is Created Equal
Posted by | September 13, 2016
Not All Content Is Created Equal

Our simple guidelines will help you navigate an SEO campaign, optimize your content for maximum SEO on the front end, as well as make sure you maintain the integrity of...

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Inbound Marketing and SEO
Posted by | August 15, 2016
Inbound Marketing and SEO — The Dynamic Duo

Why combine inbound content marketing with SEO? One without other is like trying to fly an airplane with just one wing. Not only do you need great content—extremely valuable to...

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Chicago SEO Link Building
Posted by | August 6, 2016
The Importance of Link Building

Of factors which increase the traffic on one's website, one of the most important components, and certainly the most intuitive, is that of link building, which is the process of...

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How Search Engines Work
Posted by | August 5, 2016
How search engines work, in Geneva, Chicago, and beyond!

Most people these days type in the address of a search engine, type in their query terms, hit submit and reap the benefits of some serious behind-the-scenes work. It’s easy...

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