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Google Reviews and How to Respond
20 May 2019 | Web Strategy
Google Reviews and How to Respond

One of the most popular features of Google's business listings is the ability to leave reviews. Here’s what you need to know about Google reviews and how to respond.

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Honing your marketing strategy: Instagram vs. Facebook for business
03 May 2019 | Social Media, Web Strategy
Honing Your Marketing Strategy: Instagram vs. Facebook for Business

Here's what you need to know about deciding between Instagram and Facebook for business — or whether you should be using them both.

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Why Google My Business matters and how you can get ahead
26 April 2019 | Web Strategy
Why Google My Business Matters – and How You Can Get Ahead

While keeping your website high quality and up to date is, of course, a major priority, the power of Google My Business can’t be understated.

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Can Your Content Keep Up with Voice Search Trends
16 April 2019 | SEO Articles, Web Strategy
Can Your Content Keep Up with Voice Search Trends?

Ten years ago, the idea of talking to your phone — not on the phone, but to your phone — seemed completely foreign.

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What's the Deal with Featured Snippets
08 April 2019 | SEO Articles, Web Strategy
What’s the Deal with Featured Snippets?

Not all chances to get ahead require payment. Here's what you need to know about featured snippets — and why they're good for your business.

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Four Ad Position Metrics You Need to Know for 2019
01 April 2019 | Web Strategy
Four Ad Position Metrics You Need to Know for 2019

As the world of web-based marketing has evolved and search engine capabilities have progressed, so have metrics.

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What Does Your Homepage Say About Your Business
18 January 2019 | Design Posts, Web Strategy
What Does Your Homepage Say About Your Business?

A good website can create a positive presentation, showing prospective customers that you have something of value to offer, while a bad website can do the opposite.

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New Year, New You, New Marketing Focus
04 January 2019 | SEO Articles, Social Media, Web Strategy
New Year, New You, New Marketing Focus

A new year brings with it many things, from a chance to set new goals and resolutions in your personal life to the opportunity to refresh your methods on a professional level.

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Local vs. National SEO: How to Choose
06 December 2018 | SEO Articles
Local vs. National SEO: How to Choose

In evaluating your SEO, it's important to know which plan will pack the biggest punch - and where to target your strategies.

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Winning the Battle Against Duplicate Content
22 November 2018 | SEO Articles
Winning the Battle Against Duplicate Content

There are a few large cardinal sins in the creation of compelling content, and among the most important involves avoiding duplicate content at all costs, whether copying content across pages on your own site or borrowing a few words from someone else.

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