Our Latest Thinking

How Much Should I Spend on Social Advertising
19 January 2018 | Social Media
How Much Should I Spend In Social Advertising?

Any strategy that can cause an increase in sales and revenue growth is worth an investment, so these kinds of activities should certainly be factored into your calculations. But how much is enough for social advertising?

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The Five Google Analytics Terms You Didn't Know That You Didn't Know
09 January 2018 | SEO Articles
The Five Google Analytics Terms You Didn’t Know That You Didn’t Know

These five Google Analytics terms are commonly misunderstood, even among pro marketers with years of experience.

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Embracing the Dark Side: Unorthodox Ways to Drive Traffic to Your Site
02 January 2018 | SEO Articles
Embracing the Dark Side: Unorthodox Ways to Drive Traffic to Your Site

Some marketers believe that any traffic is better than no traffic, but visitors lured to your page under false pretenses are unlikely to stick around, learn more, or make a purchase.

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Is It Okay to Post Without a Target Keyword?
21 December 2017 | SEO Articles
Is It Okay to Post Without a Target Keyword?

Keyword usage, despite its relevance, is not the only thing that matters when it comes to content that ranks. Learn more about consistent valuable content.

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Let Local SEO Work for You
15 December 2017 | SEO Articles
Let Local SEO Work for You

Are you remaining up-to-date on the local SEO trends? Learn how to ensure the greatest possible performance in the SERPs.

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Rethinking SEO for Voice Assistants and Voice-First Devices
29 November 2017 | SEO Articles
Rethinking SEO for Voice Assistants and Voice-First Devices

Instead of ranking for keyword strings, content needs to start targeting speech, diction, and regional colloquialisms that may be said but not typed.

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Making SEO a Priority
07 November 2017 | SEO Articles
Making SEO a Priority

For many small businesses, SEO is an afterthought, not a priority. However, this means losing out on the advantages a few simple strategies can afford.

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2017 Cardio Equipment Company SEO Evaluation Study
06 November 2017 | Research
2017 Cardio Equipment Company SEO Evaluation Study

Most cardio equipment companies neglect to follow Google’s SEO guidelines, forfeiting website traffic via search engines. PRO-FORM outperforms competitors with solid SEO methodology and is most likely to rank highest on Google for exercise equipment queries.

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The Continual Evolution of Information Architecture
23 October 2017 | SEO Articles
The Continual Evolution of Information Architecture

Information architecture is the framework of the future, providing a better user experience while keeping consumers, readers, and customers more engaged with brands and businesses.

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The SEO Value of Content Quality
13 October 2017 | SEO Articles
The SEO Value of Content Quality

The world of content marketing is constantly shifting and changing. Here's what you need to know about quality vs. quantity in content creation.

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