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The Continual Evolution of Information Architecture
23 October 2017 | SEO Articles
The Continual Evolution of Information Architecture

Information architecture is the framework of the future, providing a better user experience while keeping consumers, readers, and customers more engaged with brands and businesses.

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The SEO Value of Content Quality
13 October 2017 | SEO Articles
The SEO Value of Content Quality

The world of content marketing is constantly shifting and changing. Here's what you need to know about quality vs. quantity in content creation.

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Charter Company SEO Study
01 October 2017 | SEO Articles
2017 Charter Company SEO Evaluation Study (Chicago Metro)

Most Chicago-based charter companies neglect to follow Google's SEO guidelines, forfeiting online leads via search engines. US Coachways outperforms competitors with solid SEO methodology and is most likely to rank highest on Google for charter-specific queries.

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Anchor Text: What It Is and Why It Matters
14 September 2017 | SEO Articles
Anchor Text: What It Is and Why It Matters

Anchor text can be far more influential than many marketers realize. To step up your marketing up a notch, utilizing anchor text makes a difference.

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HTTPS and SEO: a Match Made in Heaven
07 September 2017 | SEO Articles
Is HTTPS Required for Good SEO?

To this point, HTTPS has been strongly encouraged yet not required, but all that is about to change. Starting in October 2017, Google will begin displaying "not secure" warning labels on all HTTP sites when sites are visited in incognito mode.

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Chicago SEO Company: Why SEO Matters
18 August 2017 | SEO Articles
Chicago SEO Company: Why SEO Matters

Whether you're new to the wide world of web marketing or you simply want to ensure your site ranks as strongly as possible, the right approach to SEO can help you see success.

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The Importance of Website Visual Appeal
07 August 2017 | Design Posts
The Importance of Website Visual Appeal

When you visit a website, what's the first thing you notice? You only have one chance to make a first impression.

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How to Win at Website Navigation
28 June 2017 | Design Posts
How to Win at Website Navigation

In addition to a top-notch look, you need a site that's intuitive and easy to use as well. Here's what you can do to take your website navigation to the next level.

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How to Help Customers Find You: Facebook Ads vs. Google AdWords
13 June 2017 | SEO Articles
How to Help Customers Find You: Facebook Ads vs. Google AdWords

For small business marketers looking to get ahead, the right paid advertising path can do wonders for growing leads and inspiring conversions.

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Readability and Accessability
26 May 2017 | Design Posts
Readability and Accessibility: The Changing Landscape of Internet Content

Overall trends indicate that fonts are becoming thinner and lighter, making it hard for those with weak eyesight to read. How does your website compare?

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