If you're a small business, then your ecommerce site is one way you can reach out to the world to increase your earnings. A popular website gives you the ability to step into a much larger arena, but, of course, just having a website isn't enough.
Conversion rate is one of the most important considerations for your website. After all, it doesn't matter how much traffic you're getting if everyone decides to window shop, but never buys anything. You want to turn visitors into customers.
After spending a significant amount of time planning and developing your website, you're starting to get some traffic. But how do you know if your website is actually influencing visitors? Here are four simple indicators of user behavior.
Because relevance is a major factor in how Google ranks its pages, meta descriptions have a direct impact on how well your pages can rank, and how many users click through. Here is the what, why, and how of meta descriptions.
Learning how to search optimize your blog content now is much more challenging than it was in the early days of SEO. Ask yourself these five questions to find out if your blog content is actually on par with the latest SEO techniques.
An interesting question we receive fairly regularly from growing businesses is, "How often should we post on social media?" The answer is, "It depends." Read on to get tips for posting on Facebook, Twitter, Instagram and Pinterest.
Inbound hyperlinks, commonly referred to as backlinks, are links from other websites that lead to yours. Modern search engines track many variables, but one of the most important is the number of backlinks to a website.
As search engines develop to further consider the unique needs of every user, the techniques that previously targeted many users could end up receiving less emphasis as new search algorithms prioritize mobile and local content.
Half of all web traffic is now coming from mobile devices, according to Google. This means it's more important than ever for businesses to have competitive mobile strategies, or they risk losing website traffic and conversions.
SEO was first developed during the 1990s when web and content developers first began optimizing websites for search engines. Since then, the process we go through to search-optimize website content has greatly changed.