If you’re a small business, then your ecommerce site is one way you can reach out to the world to increase your earnings. A popular website gives you the ability to step into a much larger arena, and it can help turn even a small-town business into a dynamo. Of course, just having a website isn’t enough. If you want to boost your earning potential, then you need to maximize the revenue your ecommerce site generates, which requires real dedication and hard work. It also requires some tried-and-true design strategies:
#1: Minimize Your Loading Times
Remember back in the days of dial-up, when you expected a website to take several minutes to fully load? (You would click the link before you went to make a sandwich.) Well, those days have long since passed. If your website takes longer than a few seconds to load, chances are good your customers are clicking back. Make sure your page isn’t loaded down with high-definition graphics, sound, or video, because none of it will make any difference if no one sticks around long enough to see it.
#2: Simple Navigation is Key
Have you ever walked into a store, yet couldn’t find what you were looking for? Such an experience is frustrating, and when it comes to ecommerce, a more familiar site is just a click away, so you need to be sure your site is simple to navigate. Put a guide right on the front page, and be sure your customers can’t get lost trying to find what they’re looking for.
#3: Encourage Sharing, and Reviews
Nothing boosts your traffic, and your sales, like word of mouth. On the Internet, that means getting reviews from satisfied customers. So, if you’re not getting reviews, you’re letting a big opportunity slip past. Be sure to ask satisfied customers for positive reviews, and tell them where they can review your business. Ask them to share their experience. A well-placed call to action, especially from a satisfied customer, can make a big difference.
#4: Make Sure Your Customers Can Shop From Anywhere
In today’s market, people don’t just shop from laptops and desktops, they shop from tablets, their phones, and other mobile devices. As such, it’s important for you to be sure your site can be seen and used with ease. If someone attempts to shop with her phone, and your site won’t function, then she’s going to exit and find another site that displays properly.
These are, of course, just a few of the basic things you can do to increase your ecommerce revenue. The world of website usability, visibility and optimization is vast. Contact us to learn how we can help you grow online.