A good website can create a positive presentation, showing prospective customers that you have something of value to offer, while a bad website can do the opposite.
While there may be a time and a place for template-heavy website builders, a high-performing website needs to go above and beyond.
Overall trends indicate that fonts are becoming thinner and lighter, making it hard for those with weak eyesight to read. How does your website compare?
The term "SEO," or search engine optimization, gets thrown around a lot, especially among digital marketers. If SEO is so important, what does it actually mean?