Web Strategy

Google Reviews and How to Respond
Posted by | May 20, 2019
Google Reviews and How to Respond

One of the most popular features of Google's business listings is the ability to leave reviews. Here’s what you need to know about Google reviews and how to respond.

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Honing your marketing strategy: Instagram vs. Facebook for business
Posted by | May 3, 2019
Honing Your Marketing Strategy: Instagram vs. Facebook for Business

Here's what you need to know about deciding between Instagram and Facebook for business — or whether you should be using them both.

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Why Google My Business matters and how you can get ahead
Posted by | April 26, 2019
Why Google My Business Matters – and How You Can Get Ahead

While keeping your website high quality and up to date is, of course, a major priority, the power of Google My Business can’t be understated.

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Can Your Content Keep Up with Voice Search Trends
Posted by | April 16, 2019
Can Your Content Keep Up with Voice Search Trends?

Ten years ago, the idea of talking to your phone — not on the phone, but to your phone — seemed completely foreign.

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What's the Deal with Featured Snippets
Posted by | April 8, 2019
What’s the Deal with Featured Snippets?

Not all chances to get ahead require payment. Here's what you need to know about featured snippets — and why they're good for your business.

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Four Ad Position Metrics You Need to Know for 2019
Posted by | April 1, 2019
Four Ad Position Metrics You Need to Know for 2019

As the world of web-based marketing has evolved and search engine capabilities have progressed, so have metrics.

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What Does Your Homepage Say About Your Business
Posted by | January 18, 2019
What Does Your Homepage Say About Your Business?

A good website can create a positive presentation, showing prospective customers that you have something of value to offer, while a bad website can do the opposite.

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New Year, New You, New Marketing Focus
Posted by | January 4, 2019
New Year, New You, New Marketing Focus

A new year brings with it many things, from a chance to set new goals and resolutions in your personal life to the opportunity to refresh your methods on a...

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Avoid These SEO Blunders During Website Redesign
Posted by | November 1, 2018
Avoid These SEO Blunders During Website Redesign

The wrong approach to redesign has the potential to stand in the way of a previously successful SEO strategy.

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How to Hire SEO Agency
Posted by | September 9, 2018
SEO Agencies—How to Hire & Who to Fire

What's even more difficult than understanding the SEO ecosystem is finding a truly great search marketing company. Unfortunately, more SEO imposters exist than great agencies. Here's some hiring tips.

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