1. Content Creators Question AI Search Features

According to Search Engine Land, content creators are concerned about the implications of Google and Bing’s new AI features, rolled out last week. Publishers are questioning the long-term relevance of human-sourced content when AI could consume, summarize, and regurgitate all available information for the user. Search Engine Land author Barry Schwartz suggests that search engines should be worried too – if publishers lose the incentive to publish because they’re losing link clicks and ad revenue, this could hurt the AI inputs answering questions. Though this problem harkens back to the introduction of featured snippets, Schwartz wrote that search engines and AI chats cannot function without content from publishers in their current form. Will human-sourced content ultimately survive? Only time will tell.

3. Evolution Furniture Employs Digital Marketing to Realize Growth

In our marketing spotlight this week: Evolution Furniture – a high-end, commercial, custom furniture company with an aggressive growth strategy. Leveraging decades of experience, Evolution Furniture crafts beautiful pieces to fit custom spaces using the best construction, fabrication, and materials for each job. With its sights set on digital prominence, the furniture company is investing heavily in SEO and social media to drive long-term digital success and corporate lead generation.

Keep Up With The Latest Digital Marketing Headlines

Those are our top 3 stories of the week! Follow us on LinkedIn, YouTube, and Instagram to stay up-to-date with our newest episodes.