1. Shareable Content is a Powerful Tool for Social Media Marketers

According to Search Engine Journal, social media is a powerful tool for marketers if used correctly. A key to social media success is shareable content – content that your target audience will share with their followers.

A few examples of shareable content include:

• Infographics
• How-to guides
• Listicles
• Videos
• Memes
• Current events
• Limited promotions
• Heartwarming stories
• Interactive content
• Controversial content (handled with care)

Creating shareable content takes planning and creativity, but it can lead to increased shares and exposure.

3. Top-of-Funnel Content is Important During Times of Recession

Many marketers are being forced to reduce budgets and allocate resources to bottom-of-the-funnel lead generation. However, according to Top Rank Marketing, top-of-funnel efforts also matter for lead generation, especially in times of economic uncertainty.

Only about 5% of your audience is actively seeking a solution and ready to make a purchase. That means 95% is at the top of the funnel. The best marketers strike a balance between top-of-funnel and bottom-of-funnel marketing. The goal should be memorability, so buyers will think of your brand when ready to purchase. Create memorable content by ensuring it has credibility, quality, authenticity, and experience.

Keep Up With the Latest Digital Marketing Headlines

Those are our top 3 stories of the week! Follow us on LinkedIn, YouTube, and Instagram to stay up-to-date with our newest episodes.