1. Ahrefs Revealed Its New Search Engine: Yep

In direct competition to Google, Ahrefs revealed its new search engine: Yep. According to Yep.com, it will use a 90 - 10 profit sharing business model wherein 90% of advertising profits are paid directly to creators. The mission of Yep is to “go back to the basics, supporting good content.”

3. Google’s Recent Core Update May Have Targeted AI-Generated Content

Google’s broad core update finished rolling out on June 9th. Although Google’s specific target is unclear, Search Engine Journal reports it may have affected AI-generated content.



Broad core updates affect all search results to some degree, but the impact is often more noticeable in certain areas. While it’s too early to draw any certain conclusions, some SEOs see significant negative ranking impact for AI content. Google states that AI-generated content is against its guidelines when used to manipulate search results.

5. Exact Match Keywords Are Becoming Obsolete

There was a time when you had to type in the exact keywords you were looking for on Google, but a lot has changed over the last few years. According to Search Engine Watch, exact keyword matching is becoming obsolete.

Every day, 15% of Google search queries are completely new, because users are typing the same way they think or talk. For SEOs, keyword research tools are still helpful to understand search query patterns, but optimization must go a step beyond keywords. It’s not enough to use keywords in the page title, description, headings, and so on. Search Engine Watch recommends attempting to discover what satisfies the search intent behind a query and creating content for that intent.

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