Senior Living Communities
Charles Hall Construction builds senior living communities nationally and is exclusively focused on creating an integrated solution for community owners and operators. Combining commitment to quality senior living with deep expertise in development and construction management, CHC strives to anticipate and fulfill client needs and the needs of future residents.
RivalMind was tasked with designing a beautiful, functional website to match and exhibit the high-quality craftmanship that CHC builds into every senior living community. The former Hall Construction website did not represent the firm well: outdated, non-mobile, and the branding was much the same. Thus, RivalMind first tackled the client’s branding, developing a new logo and style guide. Website wireframes were then established to define page zones, architecture, key functionality, and content placement. Next, website style tiles were created to define fonts, colors, iconography, photography, and interface elements. And finally, the vision was brought to life with expert web development. The site includes a robust content management system that allows the client to make real-time updates.