Beauty Product Website
KZA Cosmetics
KZA Cosmetics approached our team with a unique vision and firm brand foundation – presented on an outdated, visually unappealing website. The digital platform failed to convey a high-end, luxury feel that KZA needed to attract its target audience.
Built & Hosted using
Energetic, Luxurious, Bold
Website Design
Our Approach
Evoke natural beauty through a luxurious look and feel
During an initial discovery meeting, the leadership team at KZA outlined their mission and vision for cruelty-free, vegan cosmetics, displayed on an intuitive ecommerce platform. To achieve this goal, our teams selected to build the new website on Shopify.
Our web development team began Shopify development, redesigning the website to look professional and visually impressive. We enhanced brand colors to create a platform that targeted an older, mature audience.
The design exemplified next-level beauty products. The shopping process would be intuitive, leading visitors down the path to conversion.
After design, KZA leadership employed our writing team to craft optimized, strategic content, laying a firm foundation for future digital marketing efforts.
The Results
At launch, we presented KZA Cosmetics with a refined, updated, and Google-ready website, designed to convert.
Elegant, graceful font.
These two typefaces create a harmonious typographic blend that balances modernity and elegance. Montserrat and Crimson Text were chosen for the refined appearance the fonts create together, a visual element KZA Cosmetics was aiming for.
Soft, lovely pink with high-contrast accents
Blush pink, accompanied by sleek black and crisp white accents, creates a sophisticated and visually captivating color palette. The soft pink evokes a sense of tender beauty. The addition of black and white accents brings a refined and modern contrast to the blush pink base.
More Case Studies
We work across an expanse of projects at RivalMind, and we love to share our clients’ successes. For each case study, our goal is the same: bridging the gap between marketing and growth. This is why companies come to us. Please enjoy exploring a sample of our favorite projects and digging into the remarkable results of a transformed digital presence.
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