SEO for Cleaning Services
Grow Your Cleaning Service with SEO Tailored for Your Industry
Running a cleaning business means juggling schedules, managing staff, and delivering top-notch service—while also competing for clients in a crowded market. The challenge? Potential customers turn to Google to find cleaning services near them, and if your business isn’t ranking on the first page, they’re likely booking a competitor.
That’s where expert SEO for cleaning services comes in. RivalMind specializes in helping residential maid services,
commercial cleaning companies, and independent cleaners improve their online presence, attract more leads, and secure long-term growth. Through a customized approach to search engine optimization, we help cleaning businesses climb Google rankings and get in front of the right audience.
Free SEO Health Scan (Construction SEO)
Want a free same-day SEO health scan?
No strings attached - receive a comprehensive report covering 140 unique data points about your website's technical SEO health in 24 hours or less!
What is SEO and How is it Different for Cleaners?
Search Engine Optimization (SEO) is the process of improving a website’s visibility in search results. When someone searches for “house cleaning service near me” or “office janitorial services,” Google ranks these results based on relevance, website quality, and overall authority.
For cleaning businesses, SEO requires a
hyper-local focus. Most people searching for cleaning services need a provider in their immediate area, meaning Google prioritizes businesses that demonstrate strong local signals. This includes optimizing your website for location-based keywords, managing online reviews, and fine-tuning your Google Business Profile. Additionally, trust signals, like customer testimonials and service guarantees, play a bigger role in cleaning service SEO compared to other industries.
The Importance of SEO for Cleaning Companies
Keyword Research & Strategy
Cleaning companies need to rank for high-intent search terms like “best house cleaners in [city]” or “affordable maid service.” Our SEO strategists competitively research and target the most valuable keywords, ensuring your business appears where potential clients are searching.
Technical SEO
A slow website or broken links can hurt your rankings. Our search marketing strategists optimize site speed, fix technical errors, and improve mobile-friendliness so that search engines and visitors alike have a seamless experience on your site.
Creating Unique & Engaging Content
People trust cleaning services that demonstrate expertise and reliability. Our team creates service pages, FAQs, and customer-focused content that highlight your professionalism while answering common questions potential clients might have.
On-Page SEO Implementations
From title tags to internal links, every detail on your website affects how well it ranks. Our SEO strategists refine page structures, optimize metadata, and strategically place keywords to help search engines better understand and rank your site.
Get a FREE SEO audit for your Moving website.
Receive actionable insights on missed SEO opportunities.
48 months of
record-breaking growth
+7,113% Organic Website Visits
+1,400% Organic Leads
Illinois Pulley and Gear, located in Schaumburg, Illinois, grew from just one inbound lead every six weeks, to an estimated fifteen new customers per month. The nearing implementation of a new ecommerce system will allow them to process even more orders to accommodate additional growth since this testimonial was created.
Take a peek at our completely-customizable search engine optimization packages.
Grow
$1,500 / Month
Establish healthy SEO processes, earn new keyword rankings, and drive valuable website traffic.
> 50 monthly tracked keywords
> 2,000 words of optimized content
> 2 hours of technical & on-page SEO
> Schema markup implementation 2 pages
> Directory management 70+ listings
> 1 Google Business Profile Post
> Google review monitoring
> *Backlink prospecting
> Bi-weekly reporting
> *Developer/programmer hours
> *Graphic designer hours
> Dedicated account strategist
Most Popular
Build
$2,400 / Month
Overtake your competitors, establish brand dominance, make a sizeable difference in your organic revenue.
> 100 monthly tracked keywords
> 3,000 words of optimized content
> 4 hours of technical & on-page SEO
> Schema markup implementation 4 pages
> Directory management 70+ listings
> 2 Google Business Profile Post
> Google review monitoring
> Backlink prospecting
> Bi-weekly reporting
> *Developer/programmer hours
> *Graphic designer hours
> Dedicated account strategist
Enterprise
Custom Quoted
For aggressive brands, looking for a strategic partner, determined to dominate their niche on organic search.
> Keyword Tracking
> Optimized content creation
> Technical & on-page SEO
> Schema markup implementation
> Directory management 70+ listings
> Weekly Google Business Profile Posts
> Google review monitoring
> Backlink prospecting
> Bi-weekly reporting
> Developer/programmer hours
> Graphic designer hours
> Dedicated account strategist
All SEO plans require a 30-day onboarding period designated for auditing, research, and initial strategy planning. The onboarding month will be charged at the level of plan you select. Line items indicated as Optional (*) can be included in your package for an additional monthly fee.
Leveraging Google Business Profiles & Optimizations
For a cleaning company, a well-optimized Google Business Profile is one of the strongest tools to attract local customers. Many people searching for a maid or janitorial service will see Google’s local pack—the top three business listings shown on a map—before anything else.
We optimize your profile for maximum visibility by:
- Completing and enhancing your business information
- Selecting the best service categories and attributes
- Uploading high-quality images and service highlights
- Keeping your business hours and services up to date
A strong Google Business Profile helps your cleaning company show up in local searches, increases trust with potential clients, and drives more bookings directly from Google.
Is your website design behind the times?
With the rapid evolution of technology, design practices, and user behavior, businesses should consider redesigning their websites every 3 years. RivalMind specializes in the design and development of SEO-ready, strategic websites, proven to increase user engagement and conversion rates.
Contact Us
RivalMind Can Make You Shine Online!
Your cleaning business deserves to be seen by more potential customers. RivalMind’s SEO strategies are designed to help you rank higher, get more calls, and grow your client base. Our SEO strategists handle everything, including keyword strategy, content creation, local SEO, and technical optimizations, so you can focus on delivering outstanding cleaning services.
Ready to dominate search results and bring in more leads? Let’s talk! Contact RivalMind today for a free site health audit today.
