ShareMeCards is a 501(c)(3) not-for-profit organization in existence to help Christians everywhere easily and effectively share the good news about Jesus—through the use of everyday gift cards. The process flow is simple: Christians purchase gift cards at ShareMeCards.com and then give them away. Gift card recipients register their cards at ShareMeCards.com and have the option to hear the gospel through dynamic multimedia.
Design efforts were focused on website usability and the overall user experience. Despite complex, interwoven functionality, including robust ecommerce, social interaction, card tracking, and multimedia, “the interface provides users with a light and easy experience.”