Market Research

BuildingInsight

Every client is unique, and as a nonprofit organization with the goal of strengthening communities, BuildingInsight is positioned in a very distinct place. Providing private sector market research and marketing excellence under a nonprofit model, they focus on the success of their clients and the customers and communities they serve. This is common ground to the RivalMind team!

Recognizing that their website was outdated, non-mobile, unattractive, and invisible on search, leadership was ready for a marketing tool that represented them well and achieved business goals.

Built & Hosted using

Sharp, Bold, Streamlined

Website Design

Our Approach

Emphasize excellence and community through structured design

Our creative team began by developing a thorough understanding of our customer and what they wanted their website to accomplish, as well as understanding the needs of the clients they serve.

With this insight, website wireframes were developed to define page zones, architecture, key functionality, and content placement. Next, website style tiles were created to gain agreement of fonts, colors, iconography, photography, and interface elements.

With every element, the RivalMind team enhanced BuildingInsight’s identity and visual brand. The modern, responsive, and optimized site engages visitors and highlights BuildingInsight’s services and expertise in a way that is clear, concise, and compelling.

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The Results

Our client was thrilled to launch a website that provides excellent user experience and quickly communicates their unique value as a non-profit with the ability to transform communities. The site is now a powerful marketing tool that includes a robust content management system that allows BuildingInsight staff to make real-time updates.

Elegant, clear font.

To communicate the client's effective, community-focused mission, our team's typography choice was Museo Sans. With crisp legibility and open, rounded forms within the letters, this font encapsulates and enhances BuildingInsight's core values.

Vibrant, electrifying blue with deep, rich navy.

The fusion of electric blue and navy blue resonates with the brand's sharp, bold, and streamlined approach. These dynamic hues convey a powerful and sophisticated identity in perfect harmony with their brand identity.

More Case Studies

We love to share our clients’ successes! A quick review shows our extensive experience across diverse industries and our talent for aligning with a multitude of styles and branding guides. The one commonality you’ll see? Our ability to bridge the gap between marketing and business growth through innovative and custom design. This is why companies come to us.