With over 85% of searches for products and services now happening online, it is more crucial than ever for your business to have a strong internet presence. And while it once was enough to merely pay for advertising, research has proven that without search engine optimization (SEO), your business could be losing up to 80% of its online customers! Hence the imperative for search engine friendly website design, and the best way to start is by avoiding these pitfalls:
1. Hidden Content
Modern websites are usually programmed in various types of coding languages including Flash, CSS, HTML, and Java. Each of these has its own strengths and weakness and so should be used appropriately.
However, what most people don’t realize is that search engines only read the HTML portions of a page. Thus, if your website is full of useful information, but that information is hidden in some flashy Java Applet, then the search engine will have no way of knowing how great your website is.
To avoid this, make sure that all key search terms are written somewhere in the HTML code. A great way to do this, while keeping that stylish Applet, is to put the search terms in “metadata”, which is a part of the code that the search engine will see without it ever being displayed to the user.
2. Hidden Titles
Above all, search engines love titles! They are easy ways to know exactly what your page or website is all about. They are also the portion of your site that gets displayed for the user as they comb through their huge list of results. Thus, if you want clicks, you need good titles.
The way these often get unintentionally hidden is by either making titles too long or by not putting keywords close to the front.
Search engines only display 65-75 characters in your webpage title. Thus, if it is too long or if key terms are towards the end, the user may not see what your page is all about.
To avoid this, be precise and economical in titling, and use the terms you know your users will be looking for as soon as possible.
3. Hidden Links
Of course, as to keep your homepage looking sleek and attractive, you will want to put much of your key information on different pages on your website. But, often times, programmers can forget that search engine crawlers (programs that catalog what’s on your site) can only access certain types of links.
Consequently, when people go to search for that information, your website may never come up!
While there are multiple ways to avoid this hurdle, the most sure-fire method is to be sure that the links to the rest of your site are written in the HTML portion of your page and do not require submission requests, search requests, or engagement with any higher level coding language.
But there is no bigger pitfall than hiring any less than the best when it comes to the SEO of your website. So when you’re ready to access the biggest party of customers currently in the market, contact us.