HVAC Contractor
HVAC Jack
After hearing a glowing report from one of our happy clients, HVAC Jack leadership came to us with three problems: their website was non-functional, unattractive, and missing the opportunity to drive sales.
Through careful listening, understanding the audience, and analysis of the current situation, our team identified and prioritized the steps needed to achieve their goals. We also uncovered a need to clearly define company vision and brand identity—a valuable foundational step that would inform the website design as well as ignite additional marketing opportunities.
Built & Hosted using
Energetic, Sharp, Precise
Logo Design / Website Design
Our Approach
Rebranding and equipping for increased online sales
Our team quickly saw a clear path to a fully functional website, as well as multiple ways to improve navigation, organization, the presentation of product images, and the overall shopping experience.
Once we nailed an updated logo and the brand vision was clarified, the client was motivated to continue with visual improvements and embraced our recommendations for improved product imagery.
The successful combination of these elements created a highly satisfactory shopping experience and a website built for the sales growth it was designed to encourage.
The Results
The client was pleased to receive exactly what they were looking for; an attractive website designed to focus on products and easy shopping. They also gained the ongoing value provided by their clarified corporate identity and rebranded elements. Through a total revamp of their brand, this project achieved far-reaching, significant impact.
Before & After
Industrial, illustrative logo.
When designing the client's logo, our team focused on embodying all HVAC does, while avoiding any cliche representations of the HVAC industry. Our creative process led us to a custom icon with a warm and cool gradient, representing the heat and AC functionality HVAC Jack works with.
Solid, communicative font.
Blinker is a low contrast sans serif typeface with a “squircle” as its basic shape. Our design team selected this rectangular font because of its striking resemblance to the air ducts HVAC Jack works with. Blinker lends a structured, established feeling to the client's brand and overall site.
An energized color palette.
Our team crafted a vivid color palette that encapsulates both the heat and the cold temperatures that HVAC Jack specializes in. This broad spectrum of colors enabled our team to easily categorize items visually, by assigning specific colors to specific collections.
More Case Studies
We love to share our clients’ successes! A quick review shows our extensive experience across diverse industries and our talent for aligning with a multitude of styles and branding guides. The one commonality you’ll see? Our ability to bridge the gap between marketing and business growth through innovative and custom design. This is why companies come to us.
