1. Google Ads Is Testing a New-Look Verification Badge

According to Search Engine Land, Google Ads is testing a new-look verification badge for verified that could have positive implications for verified advertisers. The new badge looks like a blue shield with a white check mark. Danny Goodwin, Search Engine Land author, writes: “Clicking on the badge takes you to My Ad Center, where Google tells you the advertiser’s name, that it’s verified by Google and its location.” Why should advertisers care about this? Well, most consumers see badges as a trust symbol. Thus, the new-look addition could lead to higher click-through rates and conversions for verified advertisers.

3. Consumers Seek SMS Conversations With Brands

The Digital Report recently shared that 88% of consumers are seeking text messaging conversations with brands. This demonstrates an increasing pull towards conversational commerce – interactive, people driven experiences that secure conversions, from awareness to purchase. This marketing strategy presents an opportunity for brands to engage with customers, deliver personal and immediate customer service, and drive a sale. Additionally, it demonstrates a pull towards the willingness of consumers to provide personal information to get personalized recommendations and other benefits. Marketers are taking note of these trends! According to a survey from Attentive, many marketers say that SMS is a direct revenue-driving channel. Others plan to increase their SMS marketing budget.

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