1. Google Works On Significant Search Engine Innovations

According to Search Engine Land, Google is in the process of building an “all new” search engine while also incorporating new features to its current engine under the project title “Magi.” Both ventures will be steeped in AI. According to a New York Times reporter, “The new search engine would offer users a far more personalized experience than the company’s current service, attempting to anticipate users’ needs.” The new search engine is still in the early stages, and Google has not released a timeline of any sort for launch. Meanwhile, Google is also updating the current Google Search. Changes may include allowing searchers to complete transactions and incorporating search ads on the page. Overall, search is changing incredibly fast, and the next few months may bring about significant change. Marketers should stay posted!

3. Google Expands E-commerce Displays on Search Results Pages

Google recently expanded the display of shipping and return information on search results pages for merchant sites, Search Engine Land reports. In addition, Search Console will include new reporting that allows marketers to monitor and fix structured data related to this display. How can marketers take advantage of this new display? You must add the information using structured data markup. Alternatively, if you‘ve already added your product information to Google in the Merchant Center, Google can use this as well. Regarding the new report in Search Console, Google stated that “if your products don’t have shipping and return information or the shipping and return information was added incorrectly, you’ll receive warnings in the Merchant Listings report and via email notifications.”

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