1. Google Launched a Content-Related Algorithm Update

Google is rolling out an algorithm update called “helpful content.” According to Search Engine Land, Google’s helpful content update is meant to reward content written for humans. Google defines “helpful content” as content that is:

• created for a specific audience
• features expertise
• is trustworthy and credible
• meets the needs of the searcher.

This update will penalize websites with unsatisfying or unhelpful content written for search engines rather than for humans. How should marketers respond? Create great, reliable, and trustworthy content. 

3. Your SEO Strategy Must Adapt to Global Disruptions

In a recent opinion piece for Search Engine Land, Adam Tanguay wrote that SEOs exist to help brands and businesses grow, but they also help searchers find high-quality answers and solutions.

During the last 2 years of global disruption, searcher needs have changed dramatically, and SEOs have had to adjust accordingly. As global disruption continues, Adam recommends SEOs gather information from Google Trends and keyword research tools to understand the topics and queries users are searching.

He suggests aligning SEO and paid search strategies to receive the most up-to-date information on search behavior. Current customers and leads can also be an indicator of search needs changing if subscriptions are cancelled or repeat purchases slow down.

Lastly, Adam recommended tracking traffic and impressions, even when your rankings stay the same, because these metrics can indicate broad interest shifts. The best way to address interest shifts is through blog posts that cover how recent affairs affect your industry.

5. 60% of Young People Consider a Career in Marketing

Marketing Week shared that 60% of young people sixteen to twenty-one would consider a career in marketing, according to new research from the Chartered Institute of Marketing. 35% of young people surveyed believe marketing is a safer profession for financial stability than other career choices. Parents were also surveyed, and 30% say they wouldn’t want their child working in marketing because they believe it has a reputation for being a stressful job.



As a long time marketer, I’m excited to see so many young people considering marketing as a career choice. Marketing welcomes a diverse range of skills that are highly transferrable, making it a resilient career path.

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