1. LinkedIn Added New Company Page Tools

According to Social Media Today, LinkedIn launched several new tools for company pages.

• Users will be able to search and sign up for newsletters directly within the search results.
• Products listed on product pages will now be discoverable via search, and product highlights will showcase specific items.
• Users can track competitor follower growth, recent post-performance, and engagement rates. The competitor analysis will show how your page is performing in relation to your competitor’s pages.

3. Are Multiple Marketing Messages Effective?

A recent opinion piece by Mark Ritson written for Marketing Week, explores the effectiveness of multiple marketing messages. Ritson references the Kantar Millward Brown chart to explain that as marketers increase the number of intended messages in an ad, the likelihood that the audience will remember each of them decreases in direct proportion.

When the chart was first circulated, many marketers misunderstood and thought more messages meant more recall. However, when marketers communicate multiple messages poorly, they lose the opportunity to communicate one or two things effectively. Additionally, recall does not equal persuasion. Ritson argues that spreading multiple messages reduces their authenticity.



Ritson’s advice is to focus on the message that will make the greatest impact and avoid the kitchen sink.

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