1. Social Media Negatively Affects Teens

According to Top Rank Marketing, AI-generated content is playing an increasing role in our lives and in search. With AI writing tools such as Jasper, Writesonic, Article Forge, Ink, and WordAI, as well as the recent introduction of AI image-generating tools such as DALL-E, Make-A-Scene, Stability AI, and Canva, we are seeing an increase in the amount of AI-generated content living on the web.

Stock image giant Getty is taking a stand against AI-generated imagery, while Shutterstock announced a partnership with OpenAI to offer AI image generation.

Amid the AI flood, Google representatives are urging creators to focus on content that is primarily crafted by people and not AI. 

3. Brand Building is Essential for B2B & B2C Marketing

According to Marketing Dive, roughly half of U.S. brands have frozen, or reduced, media spending in reaction to inflation and supply chain issues. However, some regions aren’t as pinched as the U.S., with only 28% of German brands and 14% of French brands reporting a pullback.



Consumers have yet to cut back on key categories like Consumer-Packaged Goods, even though prices have continued to rise. Cost of living increases in Japan have yet to dissuade shoppers, with only a third of advertisers making budget cuts. Australia reported 56% of brands feel the negative impact of inflation.

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