Marketing Midday - September 6, 2022
Welcome to Marketing Midday, an up-to-date report of the latest digital marketing headlines. These are
five top headlines:
1. We found a new artificial intelligence bot that can create original images from a short written description.
2. LinkedIn has improved search results for posts and added pinned comments.
3. SEO is not a paid advertising strategy; therefore, it takes longer to see results, because you must prove to Google that your site provides the most valuable content for a specific query.
4. BeReal, a new social media app, now has 10 million daily active users.
5. 97% of online B2B buyers are unhappy with their ecommerce purchasing experience.
1. AI Bot Creates Original Images From a Language Prompt
Dall-E 2 is an artificial intelligence bot created by OpenAI, an AI research and deployment company. Dall-E takes a natural language prompt, such as “four beagles in business suits,” and creates an image from the prompt.
What impact does this have on marketers? Google values original content, including original images. In fact, Google says to use images only when they add original value. Giving SEOs the ability to create original images for each piece of content could enhance search rankings. Until now, creating original images meant paying for a designer, but the Dall-E bot works for just $0.13 per image.
2. LinkedIn Announced Search System Improvements & Pinned Comments
According to Search Engine Journal, LinkedIn has announced improvements to its search system, allowing users to quickly find more posts. The new system considers relevance of the post to a query, quality of the post, personalization, user intent, engagement, and freshness or recency. This should be a helpful update for LinkedIn users.
In other LinkedIn news, Social Media Today reported that LinkedIn now supports pinned comments on posts. This update will be helpful for users who receive lots of comments and want to ensure readers see the most relevant information. Other comments will still be visible, but pinned comments will always remain at the top of the thread.
3. SEO Takes Longer Than Paid Advertising to See Results
SEO takes 3-6 months to see results, according to a recent blog from Ahrefs. Why is that? SEO isn’t a paid advertising strategy. Organic search results takes time to rank well. Google’s bots must determine that a website deserves to rank on page 1 for queries.
There are several factors that impact the time it takes to see SEO results, including:
- The age of the website
- Competition of important keywords for your industry
- The number of resources you can dedicate to SEO
- Your SEO strategy
- Your SEO execution
4. BeReal is a Rapidly Growing Social Media App
BeReal is a growing social media app that now boasts 10 million daily active users. The app is described as the anti-Instagram, focusing on real, unedited life instead of hyper-polished photos. The app works by sending a prompt at a random time each day to all its users. Users have two minutes to share what they are doing. The app takes a photo using the front and back cameras. Users can’t see their friends’ photos until they post their own.
BeReal’s expansive growth shows that a real and raw approach is resonating with people, especially younger generations. Chipotle was one of the first major brands to join BeReal. The restaurant began by sharing promo codes daily for a free entrée which were redeemed in less than a minute.
If users are looking for real and raw content, social media marketers should start implementing less polished content across their social channels.
5. Most B2B Buyers Aren’t Satisfied With Online Purchasing
97% of B2B buyers aren’t satisfied with their online purchasing experience, according to a new survey of digital buyers. Approximately 1.6 trillion dollars are spent on online B2B purchases each year, but data reveals that most buyers are frustrated at some point during the process.
- 47% of those surveyed reported problems with delivery, fulfillment or order tracking
- 45% reported pain points when working with sales representatives
- 40% experienced issues when working with customer service
- Regarding pricing, 39% reported issues when working on product configuration and quoting
- Also regarding pricing, 34% were frustrated with understanding product information and pricing.
Merchants that prioritize ease of use in these areas are likely to outperform the competition for B2B online purchases.
Keep Up With the Latest Digital Marketing Headlines
Those are our top 5 stories of the week! Follow us on LinkedIn, YouTube, and Instagram to stay up-to-date with our newest episodes.
Meet the Author
Matt Scroggs
Senior SEO Strategist
Hi, I'm Matt Scroggs, a digital marketing strategist. For two decades I served as the senior digital marketer for several global, iconic brands. Today, I'm the chief marketing officer at RivalMind, an agency 100% dedicated to helping companies thrive by driving transformational growth through innovative digital marketing. I'm also a lifelong Cubs fan, a faithful family man, and a web analytics junkie—relentlessly tracking conversions, loyalty, and advocacy, which are often as elusive as the pennant!
Specialties: Marketing Savant, Idea Guy
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