Fleet Compliance
National Fleet Services
National Fleet Services approached us ready to upgrade their online presence, but arrived with limited brand direction. The structure felt dated. The message was unclear. The design lacked energy.
Drawing from our earlier work on Transportation Tax Consulting (a sister brand), we leaned into the power and scale of the trucking industry to shape something bold, high-contrast, and built to demand attention.
The new experience pushes harder. It’s confident. It’s direct. It’s built for performance. Through bold typography, tight layout, and a vivid red palette, the message now moves with the same force and focus as the fleets it represents.
Built & Hosted using
Vivid, High-Contrast, Impactful
Website Design
Our Approach
Attract motivated people through dynamic design
With minimal branding to start, we established a style direction that gave it presence through layout, typography, and deliberate pacing. Now featuring a bold structure, monochromatic red tones, and high-contrast imagery, the site reflects the scale and confidence of the industry it represents.
Every section was designed to keep users moving. Visual hierarchy. Crisp grids. And sticky buttons that stay in view as you scroll. Using Duda’s updated Editor 2.0, we compressed more content into tighter layouts without sacrificing breathing room or flow.
Small interactions, like color accents and image treatments, guide attention without distraction. Every decision contributes to a site experience that feels sharp, efficient, and built to move.
The Results
The redesigned site gave National Fleet a sharper online presence and a more intuitive path for visitors. The experience now facilitates faster decisions and clearer service discovery, helping users understand what the company offers without unnecessary steps.
Internally, the team gained a platform that is easier to manage and more consistent across pages. Updates can be made without outside support, which gives them more control over content and messaging. The redesign met functional needs and provided a stronger foundation for future growth, outreach, and client engagement.
Before & After
Designed for the Long Haul
We picked Polymath for its muscle and restraint. Display handles the heavy lifting up top. Regular stays clean and steady down the line. The combination brings a confident edge to every line, striking a balance between strength and clarity.
Polymath cuts through with sharp structure and bold weight. It commands attention without shouting. Body copy stays clean and readable, even at speed. There’s consistency across the board, but just enough contrast to keep things interesting.
Built for Contrast
Made to Move
Red has always been part of National Fleet’s story, but we gave it more to say. The updated palette stays rooted in monochromatic reds pulled from the logo, but now pushes further. Crimson accents create vivid contrast. Grayscale imagery makes the color pop. Big dark sections carry weight, then break open into light moments that pull the user forward.
The reimagined palette creates pace. It creates punch. And most importantly, it gives the brand a visual identity that feels as strong and focused as the industry it serves.
Staff Spotlight
Designed by Krystyanna Joseph
Krystyanna Joseph is the driving force behind groundbreaking website designs at RivalMind. Her approach is defined by a relentless pursuit of innovation, fueled by a deep commitment to research, boundless creativity, and an unwavering dedication to pushing the boundaries of her skills and perspectives. With every project, she sets the bar higher, ensuring that RivalMind remains at the forefront of cutting-edge design and client satisfaction.
Specialties: Duda Web Development, Animation/Motion Design
More Case Studies
We work across an expanse of projects at RivalMind, and we love to share our clients’ successes. For each case study, our goal is the same: bridging the gap between marketing and growth through innovative and custom design. This is why companies come to us. Dive into more of our favorite web design projects below!
