RivalMind Logo - A Digital Marketing Agency
RivalMind Logo - A Digital Marketing Agency

      Business Consulting

      Transportation Tax

      This Georgia-based company has built a team of specialists dedicated to tax solutions for the transportation industry, including trucking, aviation, railway, and shipping. Company leaders were looking for a team equally specialized and dedicated to providing their company with a fresh, functional, high-performing website. Search engine optimization was high on their list, knowing it would support aggressive business goals of growing personnel to 50+, opening additional offices, and increasing revenue.

      Built & Hosted using
      Cutting-edge, Sleek, Professional

      Logo Design / Website Design / Social Media

      Our Approach

      Creating a dynamic site that stands out in the crowd

      At RivalMind, we make it a priority to truly understand each client. From the moment we connected with Transportation Tax, it was clear they weren’t your typical tax consulting firm. With a laser-sharp focus on their niche and a distinct, modern vibe, they needed a brand that would highlight their uniqueness and set them apart from the competition.

       

      To achieve this goal, we simplified and modernized their existing logo, giving it a new font. We also chose to stick with the bold colors of their current branding, expanding the impact by adding gradients and dynamic imagery.

      It was their gradient line logo that inspired the low-exposure highway imagery, as well as the shape inspiring the geometric elements enhancing the site.

      Taking the dynamic aesthetic even further, designers also delivered animations and widgets in creative ways such as hover effects that enhance user engagement.

      The Results

      Because a “good” website is never good enough to impress visitors and grow a business, we deliver great websites. Transportation Tax now has a more concise navigation so users can easily find the resources and services they need. The design is stunning and dynamic. Every page holds valuable content that is well-organized and efficiently presented. Overall, it is exactly what the client ordered: fresh, functional, and fully optimized!

      Before & After

      Professional, Expressive Font

      TT Commons Pro is a geometric sans serif font selected for its similarity to the clients existing font and for its great variation of widths. It has a quality professional feel that’s expressive while remaining simple and neutral

      Steady, Consistent Color Scheme 

      If it’s not broken, don’t fix it. After considering options, this was the prevailing view of  keeping the client’s existing color palette. With an established presence in the marketplace, it was wise to maintain consistency with the visual identity of the brand. 

      Staff Spotlight

      Designed by Haley Stein

      Haley Stein, a seasoned web graphic design, harnessing years of invaluable agency experience to deliver exceptional design excellence. She specializes in crafting not just websites, but immersive digital experiences that transcend mere aesthetics. From captivating social media campaigns to visually stunning website interfaces, Haley's creations leave a lasting impression on our client's and their audiences.


      Specialties: Duda Web Development, Branding/Identity, Packaging

      More Case Studies

      We love to share our clients’ successes! A quick review shows our extensive experience across diverse industries and our talent for aligning with a multitude of styles and branding guides. The one commonality you’ll see? Our ability to bridge the gap between marketing and business growth through innovative and custom design. This is why companies come to us.

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      Contact Us

      It's Time to Grow Your Business

      Transportation Tax Portfolio Contact

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