RivalMind Logo - A Digital Marketing Agency
RivalMind Logo - A Digital Marketing Agency

      Medical Equipment

      ESM Products

      We successfully developed a cutting-edge website for their client, focusing on personal protective equipment (PPE) products. The project involved meticulous implementation of the extensive range of PPE items offered by the client, ensuring seamless integration and optimal visibility for each product category.


      Our team of skilled designers and developers meticulously streamlined the navigation, enhancing the website's organization to provide an intuitive and user-friendly browsing experience. The result is a visually captivating and efficient e-commerce website that effortlessly guides customers to their desired PPE products, empowering them with the tools they need to prioritize safety and protection.

      Built & Hosted using
      Invigorating, Bold, Professional

      Website Design

      Our Approach

      Emphasize usability and organization

      In approaching this project, RivalMind adopted a collaborative and client-centric approach, working closely with the client to revamp their e-commerce website. The first step was to reorganize the PPE products, ensuring logical categorization and easy navigation for customers. By understanding the client's unique requirements and their target audience, RivalMind updated the product information.


      Additionally, RivalMind seamlessly integrated new shipping methods to accommodate the client's evolving logistics needs, ensuring efficient and reliable delivery of PPE products.

      By leveraging their expertise in user experience design, RivalMind also optimized the user path, streamlining the purchasing journey and minimizing friction points.


      Through constant communication and feedback loops with the client, RivalMind successfully delivered a revamped e-commerce website that not only met their client's needs but also exceeded customer expectations in terms of usability, information accessibility, and a streamlined purchasing process.

      The Results

      The result of RivalMind's efforts was a resounding success, leaving the client thrilled with the transformed e-commerce website.


      Buoyed by this success, RivalMind further demonstrated their commitment to the client's success by moving on to design and layout of a custom PDF catalog. Leveraging their design expertise, RivalMind created a visually captivating catalog that showcased the client's PPE products in an organized and engaging manner.


      This additional deliverable provided the client with a versatile marketing tool to reach out to customers beyond the online platform, reinforcing their brand presence and driving sales.

      A classic font used effectively.

      Raleway and Cabin are perfect fonts for communicating streamlined information.  With an openness and a lack of extra frills, these fonts instantly communicate the professionalism and cleanliness of ESM Products.

      Rich salmon with a professional navy blue.

      The combination of the bright salmon orange and the dark navy blue gives the ESM site and brand a sense of professionalism in the medical sphere.  The high contrast of this palette grabs the attention of the user, while the complementary nature of the colors visually balances the site.

      More Case Studies

      We work across an expanse of projects at RivalMind, and we love to share our clients’ successes. For each case study, our goal is the same: bridging the gap between marketing and growth through innovative and custom design.  This is why companies come to us. Dive into more of our favorite web design projects below!

      Advanced Physical Medicine

      Physical Therapy
      View Case Study

      Trocar Supplies

      Medical Supplies
      View Case Study

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