Sugar Distribution
Indiana Sugars
As a current client reaping the benefits of our SEO and social media services, the Indiana Sugars leadership team decided to redevelop their website with our trusted team. From the start of our journey with the company, we helped identify the challenges plaguing their digital marketing efforts and the solutions that would facilitate their business expansion goals. The new site, built on the Duda CMS, solved a multitude of problems and allowed them to take advantage of multiple opportunities.
Built & Hosted using
Warm, Inviting, Longstanding
Website Design / SEO / Social Media
Our Approach
Combining tradition with approachable modernity
Three key obstacles were identified on the client’s existing website: website architecture, visual appeal, and a blog listings page. Through meticulous planning and strategic design, we skillfully crafted a user experience that seamlessly showcase products in a visually appealing, informative, and inspiring manner.
Our team devised an intelligent approach to develop pages that emulate product pages while excluding the checkout option. Our astute execution in building these checkout-less product pages demonstrated our dedication to user-centric design and our commitment to delivering an intelligent browsing experience.
Because our team strategically wrote all the copy on the existing website, the project emphasized flawless content migration. With proper link redirects and pixel-perfect content transfer, existing rankings and digital prominence were uncompromised.
The Results
Indiana Sugars now has a website that’s on-brand and obstacle free. It’s easy to navigate and every next step CTA is clear and accessible. With images that might even be described as delicious, visitors are impressed with professionalism while still feeling the warmth and care that come from this friendly, family-based business.
Expressive, bold fonts
The font "Lobster" effectively communicates who Indiana Sugars is: a friendly, family-based corporation providing sweeteners nationwide. Pairing Lobster with PT Sans and Fredoka gives the site a modern, corporate feel while Lobster emphasizes the company's approachability and personality.
Bright, bold reds and pinks
For Indiana Sugars, we chose bold and bright colors to give a playful and welcoming tone to their website. The primary colors used in this brand are very saturated reds as well as a joy-filled pink aptly named Cotton Candy.
Eye Catching, Colorful, Social Posts
Staying true to brand guidelines, our creative team chose very easy to read copy and playful designs that complements the website perfectly.
More Case Studies
We love to share our clients’ successes! A quick review shows our extensive experience across diverse industries and our talent for aligning with a multitude of styles and branding guides. The one commonality you’ll see? Our ability to bridge the gap between marketing and business growth through innovative and custom design. This is why companies come to us.
