When the owner of J.A. Flight approached RivalMind about website development, information about the aviation school filled only a few sparse pages on a parent website. Prospective students were not presented with compelling details at critical touchpoints. Leads were being lost.
The time had come to set the flight training school apart as a separate entity, and a search-ready, user-friendly website was the first step toward independent organizational growth. Having worked with our team in the past, the owner of J.A. Flight trusted RivalMind implicitly with the creative realization of his vision.
Website Design / SEO / PPC
In order to set J.A. Flight apart as a separate entity, poised for steady expansion, we needed to comprehend the value propositions that made Flight outstanding. We entered a period of client discovery. During our meetings with J.A. Flight leadership, we uncovered a close-knit connection with Liberty University, affiliations with well-known airlines, and a variety of flight instruction options.
Ultimately, the website would be a powerful platform to convey J.A. Flight’s unique offerings to potential aviation students.
The RivalMind creative team dove into design with the goal of translating every training opportunity offered by J.A. Flight to prospective students and website visitors. Additionally, the new site would offer intuitive user paths for the individual looking to fly professionally or the individual hoping to pilot as a hobby.
Since website launch - paired with ongoing SEO services - J.A. Flight has been equipped with the tools necessary to realize significant organizational growth and independence.
Condor and Be Vietnam give the site a streamlined sense of elegance that JA Flight's old brand did not. Condor specifically evokes retro airline and travel logos and signage, reminding the user of where JA Flight's training can take them.
The blue and gold combination gives a subtle nod to a traditional pilot's uniform. Infusing this site with these colors consistently drives home the mission of JA Flight: to take aspiring pilots skyward.
We work across an expanse of projects at RivalMind, and we love to share our clients’ successes. For each case study, our goal is the same: bridging the gap between marketing and growth through innovative and custom design. This is why companies come to us. Dive into more of our favorite web design projects below!
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