Royale Concrete

A commercial concrete polishing, repair, surface preparation, and coating company, Royale Concrete approached RivalMind with a solid business referral for local SEO services.

After a discussion with our team, the owners of Royale Concrete understood their current site could not be bandaged by SEO – a fresh start was required.

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Website Design / SEO

Website mockups with bold hero banners and interior design tiles in white, orange, and blue layout

Our Approach

Exude excellent craftsmanship through striking colors and style

At project start, we dove into client discovery, uncovering the values that set Royale apart from the competition, including a dedication to timely delivery and clear communication. We began website design with these core values in mind.

Determined to bring an unparalleled level of craftsmanship to every project, Royale’s new site should represent professionalism, timeliness, consistency, and excellence.

First, the RivalMind design team built an improved, responsive, mobile-friendly site architecture. Our team then implemented modern, bold, strong, and professional elements into the site design. Highlighting services and projects, RivalMind designers utilized engaging visuals to improve brand storytelling.

Agricultural implement showroom with red machinery in a warehouse-like display area

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Blue hard hat on a textured blue-and-white surface

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The Results

At launch, Royale’s new website was equipped for ongoing SEO and represented the company’s core values. The RivalMind team rewrote all Royale website content, leading users down a straightforward path to service comprehension and conversion. After launch, we began SEO services – ever since, Royale Concrete has experienced continual growth in organic traffic, social engagement, and project inquiries.

Collage of hallway scenes and a flowchart, with three headshots along the bottom

Collage of website screenshots showing orange and blue content blocks, text sections, and a dark footer banner.

"RivalMind has customized customer experiences and approaches."

- Jessica Ledger-Kalen, President of Royale Concrete

Royale Concrete, serving Iowa City and Des Moines, is experiencing unprecedented new-client engagement via a profitable site redesign, SEO, and social media. Watch the testimonial to hear more.

Open barn doors reveal a bright workspace reflected on a glossy floor, with “Watch Testimonial” button.

Minimalistic, versatile font.

We used Open Sans for its exceptional readability and versatility. Open Sans brings a professional and innovative touch to Royale Concrete's new website design and matches the excellent proficiency Royale Concrete is striving for.

Open Sans font sample on a dark blue background with “Ag” and text blocks.

Powerful, regal blue with electrifying accents.

Once users visit Royale Concrete's new site, striking various shades of blues are in their view, conveying confidence and refinement. The accents add to the sense of determination and professionalism of the completed projects by Royale Concrete.

Color swatch palette with Royale Blue, White, Smoky White, and Cerulean Blue blocks

More Case Studies

We work across an expanse of projects at RivalMind, and we love to share our clients’ successes. For each case study, our goal is the same: bridging the gap between marketing and growth through innovative and custom design. This is why companies come to us. Dive into more of our favorite web design projects below!