Migration Motivation
Pregnancy Care Clinic
Pregnancy Care Clinic, a long-standing client in the health services sector, approached RivalMind to migrate their outdated website to a modern platform. The existing site was not only limiting their SEO performance but also falling short in delivering an engaging user experience. The migration presented an opportunity to rebuild the website on the Duda platform, refreshing the design while maintaining core elements of the clinic’s established brand. With a focus on increasing organic traffic and enhancing usability, RivalMind crafted a digital solution that reflects the clinic's values of care, kindness, and calm.
Built & Hosted using
Soft, Calm, Kind
Website Design
Our Approach
Attract motivated people through dynamic design
Our strategy began with migrating the website to the Duda platform, a move that not only modernized its framework but also optimized it for long-term growth. While preserving key elements of the original site, such as its core colors and typeface, we refreshed the overall design to reflect the clinic’s brand values of care, kindness, and safe spaces.
Key elements of the refresh included typography, color palette and visual enhancements. We also restructured the site architecture, migrating valuable blog content into resource pages optimized for future use. Expanded navigation now accommodates the clinic’s full service listing, ensuring an intuitive user journey.
The Results
The redesigned website exceeded client expectations in both aesthetics and functionality. Pregnancy Care Clinic now enjoys enhanced SEO readiness, with a site built for future growth through optimized resource pages and strategically crafted location pages. Operational efficiency has increased, as the Duda CMS empowers the client to manage content easily and efficiently, aligning seamlessly with their long-term business goals. The client was especially pleased with the overall design and the ease of use provided by the new CMS, cementing their trust in RivalMind's expertise.
Before & After
Approachable and Professional Font.
We selected PT Sans as the sole typeface to unify the site's design. Known for its clean lines and excellent readability, PT Sans perfectly conveys the clinic's approachable and professional tone.
A Thoughtful and Meaningful Color Palette
The refreshed palette retained the core colors while introducing a soft grayish beige to add depth and differentiation. Each color was thoughtfully named to align with the clinic's values: Care (Purple) represents compassion and trust, Embrace (Dark Teal) evokes safety and support, Nurture (Soft Green) highlights growth and healing, and Serene (Soft Teal) reflects calmness and reassurance. This intentional use of color enhances the emotional connection between the clinic and its visitors, creating a warm and inviting experience.
Staff Spotlight
Krystyanna Joseph is the driving force behind groundbreaking website designs at RivalMind. Her approach is defined by a relentless pursuit of innovation, fueled by a deep commitment to research, boundless creativity, and an unwavering dedication to pushing the boundaries of her skills and perspectives. With every project, she sets the bar higher, ensuring that RivalMind remains at the forefront of cutting-edge design and client satisfaction.
Specialties: Duda Web Development, Animation/Motion Design
More Case Studies
We work across an expanse of projects at RivalMind, and we love to share our clients’ successes. For each case study, our goal is the same: bridging the gap between marketing and growth through innovative and custom design. This is why companies come to us. Dive into more of our favorite web design projects below!
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