SaaS SEO Agency
Drive revenue by improving your company's online visibility.
As a SaaS provider, you know the importance of developing applications tailored to your customer’s needs, but you’re losing opportunities to build new customer relationships if you’re missing out on leads generated through organic searches. When business owners search for “online software”, they turn to search engines like Google. Approximately 30,000 SaaS companies exist worldwide and over half of them are based in the United States.
Ensuring that your website ranks high in search engine results can significantly increase the likelihood of attracting new subscribers to your platform and establishing your online presence effectively. That’s where Search Engine Optimization becomes critical to your digital marketing strategy and is the basis for earning a healthy footprint for your SaaS website.
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What is SEO, and how is it different for SaaS Companies?
So, what is SEO, and why should SaaS developers like you invest in this marketing strategy? As the name implies, Search Engine Optimization is the practice of improving a website’s visibility or ‘ranking’ on Google and other search engines for words and phrases related to the services that your company aims to market. Did you know the phrase “easy accounting software” is searched over 1,000 times per month on average? And considering there are over 17,000 Saas companies in the US alone, do you know where you stack up against them on search?
By implementing effective SEO strategies, your software solution can reach a larger audience, attract qualified leads, and ultimately increase revenue. It's about combining your experience and expertise in the SaaS industry with the power of digital marketing to expand your reach and connect with potential subscribers in an impactful way. At RivalMind, we believe in a comprehensive approach to SEO. Intent on focusing not only on where you rank but how your SaaS company appears when it matters most. It's about finding the right balance between improving your search rankings and forming a genuine connection with potential customers. How do we accomplish this, you ask? Let's inspect the framework of our SEO strategy for SaaS companies!
The importance of SEO for SaaS companies.
Start getting discovered online
Expand Your Business
SEO is paramount for SaaS companies in the digital era. It empowers companies like yours to extend their reach, significantly increasing online visibility. Through strategic website optimization for relevant keywords and target markets, you can broaden your digital footprint, ensuring your business appears in search results when potential clients are actively seeking SaaS solutions. This expanded reach allows you to engage with a more diverse audience in search of your software services.
Attract Qualified Leads
Beyond expanding your reach, SEO is a powerful asset for attracting qualified leads to your SaaS company. It optimizes your online presence, directing highly relevant traffic to your website. Individuals who discover your website through search engines are typically actively seeking software solutions that align with your offerings. SEO ensures that you attract visitors genuinely interested in your SaaS services or reliable information related to specific software needs. The influx of targeted website visitors from specific searches enhances the efficiency of your marketing strategy and boosts your conversion potential.
Boost Your Revenue
In essence, by maintaining a prominent presence at the top of search engine results pages, your SaaS company can attract a continuous stream of high-quality, organic traffic. This, in turn, results in a consistent flow of potential customers who are more inclined to explore and utilize your software services.
Get a FREE SEO audit for your SaaS website.
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48 Months of
Record-Breaking Growth
+7,113% Organic Website Visits
+1,400% Organic Leads
Illinois Pulley and Gear, located in Schaumburg, Illinois, grew from just one inbound lead every six weeks, to an estimated fifteen new customers per month. The nearing implementation of a new ecommerce system will allow them to process even more orders to accommodate additional growth since this testimonial was created.
Take a peek at our completely-customizable search engine optimization packages.
Grow
$1,500 / Month
Establish healthy SEO processes, earn new keyword rankings, and drive valuable website traffic.
> 50 monthly tracked keywords
> 2,000 words of optimized content
> 2 hours of technical & on-page SEO
> Schema markup implementation 2 pages
> Directory management 70+ listings
> 1 Google Business Profile Post
> Google review monitoring
> *Backlink prospecting
> Bi-weekly reporting
> *Developer/programmer hours
> *Graphic designer hours
> Dedicated account strategist
Most Popular
Build
$2,400 / Month
Overtake your competitors, establish brand dominance, make a sizeable difference in your organic revenue.
> 100 monthly tracked keywords
> 3,000 words of optimized content
> 4 hours of technical & on-page SEO
> Schema markup implementation 4 pages
> Directory management 70+ listings
> 2 Google Business Profile Post
> Google review monitoring
> Backlink prospecting
> Bi-weekly reporting
> *Developer/programmer hours
> *Graphic designer hours
> Dedicated account strategist
Enterprise
Custom Quoted
For aggressive brands, looking for a strategic partner, determined to dominate their niche on organic search.
> Keyword Tracking
> Optimized content creation
> Technical & on-page SEO
> Schema markup implementation
> Directory management 70+ listings
> Weekly Google Business Profile Posts
> Google review monitoring
> Backlink prospecting
> Bi-weekly reporting
> Developer/programmer hours
> Graphic designer hours
> Dedicated account strategist
All SEO plans require a 30-day onboarding period designated for auditing, research, and initial strategy planning. The onboarding month will be charged at the level of plan you select. Line items indicated as Optional (*) can be included in your package for an additional monthly fee.
The pillars of SEO for SaaS Companies.
Understanding Your SEO Strategy
We begin by understanding what matters most to you and SaaS business, and we’ll work with you to set actionable goals for your strategy. Our approach is unique for every customer, bringing a personalized touch to SEO for your organization, no copy and paste allowed.
Researching Keywords and Analyzing the Competition
From there, our expert SEO team conducts comprehensive keyword research and competitive analysis to identify the most relevant and valuable keywords for your SaaS company. We take the time to understand the subtle differences in your industry. By targeting the right keywords, we ensure that your website has the best chance of appearing in search results when potential subscribers are actively searching for the type of software solutions and applications you offer.
Optimizing Your Website
On-site optimization is how we describe the process of investigating your website’s current performance, technical errors, and keyword target opportunities. This includes physically making adjustments to meta tags, headings, URL structures, and website content. By ensuring the technical elements of your website adhere to Google’s best practices we’re providing you the best chance to earn top rankings for your most desired search phrases.
Focusing on Local SEO
By understanding the categories of buyers who are looking for SaaS solutions like yours, and where they are in the purchase cycle, we can optimize your website, strategize targeted messaging, and design new material for your website aimed to engage each prospect where they are, and draw them in. By creating awareness, we can drive traffic, through traffic, build trust, and then, leveraging that trust to make reaching out to you the obvious choice.. SEO for SaaS is about understanding the needs of your customers and proving your solutions will not only meet, but exceed their needs.
Establishing Online Authority Through Content
The final pillar of our SEO strategy for a SaaS business focuses on building your topical authority for themes related to the online software industry. After all, anyone who knows what html is can build an application, right? Identifying real-world questions and topics your software subscribers are searching for, gives you the opportunity to prove your intimate knowledge of their industry, and how your solution will solve their problems! Here’s an example: the phrase “how to register a business" is searched over 1,900 times per month. By creating helpful content for your website related to problems your software solves, expertise, authority, and trust are built with your target audience and Google alike. Google’s algorithms only reward businesses it can trust with high-value rankings and conversion-ready visitors.
Why does Google Business Profile optimization matter for SaaS SEO?
Google Business Profile optimization is essential for SaaS companies as it elevates local visibility, improves mobile search results, guarantees accurate information presentation, fosters positive reviews, and empowers you to compete effectively in the SaaS industry. It also furnishes valuable insights, facilitates engagement with potential clients, and positions you in local search results. It's a crucial resource for enhancing your online presence and attracting new customers.
Is your website design behind the times?
With the rapid evolution of technology, design practices, and user behavior, businesses should consider redesigning their websites every 3 years. RivalMind specializes in the design and development of SEO-ready, strategic websites, proven to increase user engagement and conversion rates.
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