SEO for Contractors
Drive revenue through quality leads with SEO for Contractors
As a contractor, you understand the importance of delivering quality services to your clients, but you'll miss out on valuable opportunities if you neglect leads generated through organic searches. When clients search for general contractors in their area, they rely on search engines like Google. And that's precisely where digital marketing and Search Engine Optimization come into play. In fact, around 90% of clients will search online for a contractor, either to find a new one or confirm referrals from others, before reaching out to discuss a project.
Ensuring that your contracting business's website ranks high in search engine results can significantly increase the likelihood of attracting new clients and establishing your online presence effectively. That's where SEO becomes critical to your digital marketing strategy and is the basis for earning a healthy footprint for your business online.
What is SEO? And how is it different for construction contractors?
So, what is SEO, and why should companies like yours invest in this marketing strategy? As the name implies, Search Engine Optimization is the practice of improving a website’s visibility or ‘ranking’ on Google and other search engines for words and phrases related to the services that your business aims to market. Did you know that phrases like “contractor near me” and “general contractors near me” are searched over 1.1 million times per month on average? And considering there are over 3,000,000 construction companies in the US alone, do you know where you rank among them?
By implementing effective SEO strategies, your business can reach a larger audience, attract qualified leads, and ultimately increase revenue. It's about leveraging your experience and expertise with the power of digital marketing to expand your business's reach and connect with potential customers.
At RivalMind, we believe in a comprehensive approach to SEO. Intent on focusing not only on where you rank but how your business appears when it matters most. It's about finding the right balance between improving your search rankings and forming a genuine connection with potential clients. How do we accomplish this, you ask? Let’s take a closer look at the pillars of our SEO strategy for contractors.
Why is SEO Important for Contractors
Expanding Your Service with SEO
SEO plays a pivotal role in the digital landscape for contractors, providing businesses like yours with the means to reach a wider audience and elevate your online visibility. Through strategic website optimization focused on industry-specific keywords and localized targeting, you can extend your reach, ensuring that your contracting services surface prominently in search results when potential clients are actively searching for construction and renovation solutions. This enhanced online presence opens avenues to connect with a broader spectrum of companies seeking reliable contracting services.
Attracting More Qualified Leads
Beyond broadening your reach, SEO serves as a powerful tool for drawing in qualified leads to your contracting business. It meticulously fine-tunes your online presence, ensuring that the traffic directed to your website is precisely targeted. Potential clients who discover your contracting business through search engines are often actively searching for construction or renovation services, looking to initiate a project, or inquire about your expertise in specific areas. SEO helps attract customers in need of a general contractor or seeking reliable information on construction-related topics. As visitors find your website through specific searches, this increases the likelihood of converting them into clients, leading to a more streamlined and effective marketing strategy for your contracting business.
Maximizing Your Revenue & Profitability
Consistently attaining top rankings on search engine results pages ensures a reliable and consistent flow of high-quality organic (non-paid) traffic for your contracting business. This translates into a steady influx of potential clients interested in and seeking out your contracting services.
Get a FREE SEO audit for your website.
Proactively and strategically earn the trust of your audience by interacting with them on social media. Buyers are more likely to purchase from a business they've previously engaged with.
Featured client testimonial.
3X Qualified Leads Per Month
Agile Consulting Group, located in Atlanta, Georgia, signed more clients in one year while working with RivalMind than in the previous three years combined.
The Pillars of SEO for Contractors
Getting to Know Your Business
We start by understanding your business's key priorities and collaborate with you to establish actionable objectives for your strategy. Our methodology is tailored for each client, ensuring a personalized SEO approach with no cookie-cutter solutions. Real strategists. Real SEO.
Keyword Research & Competition Breakdown
From there, our expert SEO team conducts comprehensive keyword research and competitive analysis to identify the most relevant and valuable keywords for your business. By targeting the right keywords, we ensure that your website appears in search results when potential clients are actively searching for contractors in the cities you want to appear.
On-Site Optimization
On-site optimization is how we describe the process of investigating your website’s current performance, technical errors, and keyword target opportunities. This includes physically making adjustments to meta tags, headings, URL structures, and website content. By ensuring the technical elements of your website adhere to Google’s best practices we’re providing you the best chance to earn top rankings for your most desired search phrases.
Location-Specific Optimization
Being known locally is the cornerstone of a thriving contracting business. When residents, businesses, and organizations in your area are familiar with your services, reputation, and the quality of your work, it builds trust. Trust can transform one-time clients into repeating customers and satisfied customers into enthusiastic advocates for your business.
In this stage, we execute a customized local SEO content strategy designed to improve your website’s visibility in locations you know are best for your business. This includes optimizing for local keywords, managing local business listings, and creating content for your website to help Google understand where your services are offered.
Authority Building Content
The final pillar of our SEO strategy for contracting businesses is centered around enhancing your topical authority in construction-related themes. After all, anyone with a toolbox and a roll of duct tape can claim to be a contractor, right? Identifying real-world questions and topics your prospective clients are searching for gives you the opportunity to prove your industry experience, expertise, authority, and trust! Here’s an example: the phrase “how to patch a hole in drywall” is searched over 8,100 times per month. By creating helpful, construction-related content for your website, expertise, authority, and trust are built with your target audience and Google alike. Google's algorithms favor businesses they can trust, leading to higher rankings and more conversion-ready visitors.
Why does Google Business Profile optimization matter for construction contractors?
Optimizing your Google Business Profile is essential for contracting businesses. Your Google Business Profile boosts your local visibility, enhances mobile search outcomes, guarantees accurate information display, fosters positive client reviews, and empowers you to compete effectively in the contracting industry. Additionally, it offers valuable insights, encourages engagement with potential clients, and strategically positions your business in local search results. It serves as an indispensable tool for elevating your online presence and attracting new clients to your contracting services.
Is your website design behind the times?
With the rapid evolution of technology, design practices, and user behavior, businesses should consider redesigning their websites every 3 years. RivalMind specializes in the design and development of SEO-ready, strategic websites, proven to increase user engagement and conversion rates.
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