Business to consumer (B2C) companies like yours should prioritize SEO efforts to take advantage of the more than 8.5 billion searches conducted on Google every day. Nearly half of all product-related searches happen on Google. If that isn't convincing enough, 99% of all website clicks on Google happen within the first ten results. By implementing a long-term SEO strategy into your digital marketing plan, you ensure your B2C website takes a bite out of the potential revenue coming from organic search.
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It's simple. Potential customers can't choose you if they don't know you exist. Our main objective is to drive a substantial amount of relevant website traffic, all with the intention of increasing brand awareness. In today's competitive market, it's not enough to offer a great product or service, you need to make sure that your target audience knows about it. Without the right visibility, even the most innovative and useful offerings can go unnoticed.
Once new prospective customers are aware of your brand, it becomes crucial to establish a strong and lasting impression that will persuade them to choose you over the competition. Through strategic SEO research, RivalMind works with you to develop content that will not only captivate your audience, but also establish your brand as a true industry leader. Our mission is to place your company in a position of unwavering reliability and trust with your valued visitors.
By strategically creating and optimizing content around specific long-tail keyword phrases, we are able to attract and engage the most relevant visitors to your website. This focused approach to content creation allows us to curate a more tailored user experience, as individuals who are actively searching for solutions or information related to these long-tail keywords are more likely to find your content valuable and convert.
A strong, wholistic content strategy driven by strategic SEO encompasses various elements, such as engaging blog posts, informative articles, and captivating social media content. These pieces not only educate and entertain customers, but also establish a sense of trust and credibility, which in turn drives repeat business from loyal patrons of your brand.
Our B2C SEO service can be categorized into four major buckets. The RivalMind SEO team will draft a strategic plan for your business, designed to cover all critical areas of SEO in an effort to drive valuable traffic and leads through your website.
Proactively and strategically earn the trust of your audience by creating helpful, search-minded content related to your niche. Buyers are more likely to purchase from a business with which they've previously engaged. Earn top rankings and drive valuable traffic through B2C-targeted content.
Google's desire is to promote the most trusted and helpful websites on the internet by providing rankings and visitors. Backlinks signal authority and trust, and are a key piece of the online reputation "puzzle". RivalMind identifies and works to acquire new backlinks for your website in pursuit of increased trust with Google's algorithms.
If Google's bots cannot crawl and index your website efficiently and effectively, no amount of SEO strategy or effort will prevail. We dig into the details, analyzing your website for adherence to Google's best practices on every page and make the technical repairs Google's algorithms care about.
Your Google Business Profile (Formerly Google My Business) is your online storefront, and the #1 source of ranking potential for your business in your local area. By optimizing and keeping this listing fresh, we're able to generate interactions with your brand by consumers who are ready-to-buy.
Every company's challenges are unique! Whether your target is new business relationships or increasing a loyal fanbase RivalMind will leverage a specialized strategy for your operation.
Shoppers frequently buy on impulse or after just a brief stint of research. The journey from browsing to buying in the B2C world is swift and straightforward. Imagine a website bursting with vibrant product displays, heartfelt testimonials, and insightful blogs – that's your ticket to winning the trust and loyalty of your target audience. Plus, for many brands, nothing beats the buzz of real-world foot traffic. While many principles remain consistent, local SEO adds a special twist: a focus on geography.
In the world of business, transactions aren't just handshake affairs. With complexities galore, the buying cycle stretches out, demanding meticulous research, multiple touchpoints, and often, hefty budgets. B2B content isn't just about skimming the surface; it dives deep into a sea of facts, featuring robust resources like whitepapers, case studies, and in-depth product rundowns. And here's the twist: while B2B may not draw the crowds like B2C, every single click or conversion is a golden opportunity. It underscores the power of nurturing personalized, lasting connections.
Centennial State Insurance,
located in Bailey (Denver), increased its reach to the small mountain towns of Colorado and Arizona because of geo-targeted B2C SEO.
Profitable design is precise and deliberate—every single pixel—and must be functional, visually impressive, and organized with consumers in clear view. See examples of our work and the seamless visitor journeys we've created that achieve marketing goals.
We're eager to take your B2C SEO strategy to the next level. What other questions do you have for our team?
B2C (business to consumer) SEO focuses on optimizing a business's organic search visibility in an effort to attract consumers to a brand, rather than businesses. The inverse, B2B SEO strategy hinges on drawing other businesses to your brand, not direct consumers.
Many of the world's largest business-to-consumer brands engage in SEO. While paid advertising, PR, and social media play a critical part in attracting consumers, organic searches remain a major source of potential interaction for brands with direct consumers of their products or services.
Content marketing plays a crucial role in B2C SEO by providing a means to create valuable, engaging, and optimized content that attracts and retains consumers while improving search engine visibility and rankings. It's an essential component of a comprehensive B2C digital marketing strategy.
Yes! National SEO for consumer brands focuses on building recognition, authority, and trust. Not every customer is ready to buy, but when they are, it's paramount they remember you.
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