Over the last several years, SEO has quickly become the number one way for businesses to get their message out, advertise to customers, recruit employees and let the world know that they exist. SEO stands for ‘Search Engine Optimization’ – a process that helps a business become ‘more search engine friendly’ and rank higher on sites like Google, Yahoo, Bing and others.
What is SEO and how does it work?
SEO works by editing a website’s metadata, Internet speak for the hidden data that a front-facing website doesn’t display to the general public, but something that search engines are programmed to search for, scour and rank based on the relevance of the metadata. Sound scary? It’s not! Most website’s have built-in areas to plug-in metadata. Two popular pieces of metadata are keywords and meta descriptions.
I think I understand… but what is a keyword?
Keywords are words or short phrases that search engines use to categorize websites based on their relevance to a specific topic. For example, if your website is about giant, scary monster trucks some of your best keywords would be giant trucks, scary trucks, monster trucks and giant scary monster trucks. This lets a search engine know that this is what your website is about, and allows it to rank your website based on relevance.
Whoa, ok, that sounds easy enough, but meta description?
Another term that might sound foreign, but believe it or not you see meta descriptions every single time you search for anything on a search engine! Try it out yourself, go to a site like Google, type in a search term, then notice the short, less than 158 character (including spaces) description under each search result. That’s the meta description – a small, short blurb that sums up what the resulting page is about. Let’s go back to the giant, scary monster truck page. Since it’s important for those searching, it’s important to have a relevant meta description so that visitors know what they are landing on – in this case something along the lines of ‘Giant, scary monster trucks is your one-stop-shop for all things monster truck related. We specialize in giant rims, scary decals and monster truck toys’.
How can I improve my company’s SEO and increase my business?
SEO remains one of the best ways to market business and increase brand awareness, and leading search engines are constantly updating their algorithms to make Internet searches more relevant, reliable and faster.
Working with experts at RivalMind, you can start making improvements to your website’s meta data and develop lasting strategies to maintain top ranked results on search engines across the board. Specializing in web strategy, web design and SEO marketing, RivalMind can help you move the needle on your business goals quickly and easily. Interested in growing your business, improving your SEO rankings, and reaching the target market for your services? Have the experts in your corner – contact us today for more information – or head over to our blog for more great articles, tips, and tricks for online marketing strategies.