Should I Redesign My Website?

4 Signs That You Should Redesign Your Website:

Your site is not user-friendly

Websites can be bothersome to navigate in many ways. To name a few, consider cluttered/ confusing navigation, unclear copy, confusing checkouts, and slow load times. If you find that users are complaining about your website, you have low conversions/ sales, or you are simply not getting traffic, the user-friendliness of your site is to blame. While these elements may be “repaired” without a website redesign, the fundamental issues with the bones of your site may need an overhaul to truly remedy.

Your branding/goals have changed

Occasionally, businesses update their branding to resonate with their current audience. In this case, your business website should be congruent with your new, updated branding.

Your site is not responsive

Websites that do not display properly on any device – phone, tablet, or laptop – are “unresponsive.” The difference between responsive and unresponsive websites is significant and can impact your digital success. This is partially due to the huge shift from desktop to mobile devices regarding internet usage. Switching from an unresponsive site to a responsive site typically requires a website rebuild.

Your website is outdated

If your website looks like it crawled out of the 90s, old and crusty, the time has come to redesign. Even if your site isn’t this outdated, design elements and functionality can become antiquated in a matter of years.

How Much Does Website Redesign Cost?

Website redesign pricing depends on the scope of the project! In general, pricing can range from a couple hundred dollars to hundreds of thousands.

Factors that will impact the price of your project include:

• The size of your website (e.g. how many pages you have).
• The extent of your redesign/ rebrand. Some redesigns entail simply moving an existing site design onto a new, updated platform. Others include updating brand assets, including logos, colors, images, etc.
• Functionality requirements. Most websites have similar functionality requirements, like a contact form or blog page. On the other hand, some sites need functionality that requires custom development.
• Your CMS (Content Management System) of choice. Some CMS’s are designed to be lightweight, streamlined, and feature-rich, like Duda. Often, Duda websites are cheaper than WordPress sites, for example, because development time can be shorter.
• Quality of the finished product. Typically, a $400 website will not compare in quality to a $4,000 website. Cost often correlates to quality. Why? Because websites are priced on the estimated time it will take to design and develop – and it takes time to produce a beautiful, functional website. Additionally, better quality websites will be designed in a more timeless manner, using cutting-edge techniques that remain strong as technology continues to change.

Reach out to a full-service web development agency like RivalMind for an accurate quote.

How Should You Prepare for a Website Redesign?

Choose a web design company

This is one of the most important steps in the web redesign process, because choosing a poor web design company can result in a long, disappointing development process. Avoid this experience by doing some research!

• Read reviews and customer testimonials
• Schedule an introductory call with their team
• Browse their web dev portfolio

During your introductory chat with the web dev team, communicate about the functionality you’ll require to ensure they have the capability to provide the business website you need. Additionally, inquire about including search engine optimization (SEO) elements into your redesign. Websites should be built with fundamental SEO principles for ongoing success post-launch, but some web development agencies do not have the expertise to do this.

Do preliminary research

Perform some competitive research and take note of elements you like/ dislike. Once you’ve selected an excellent web design company, bring this research to the table to inform your new design.

How Can You Promote a Smooth Redesign Process?

At RivalMind, our web development team offers one significant recommendation to ensure a smooth redesign process: communication! Even though your hired web professionals will do the heavy lifting during design and development, a streamlined, easy redesign process requires both teams to remain in communication.

What does a website redesign process look like?

At RivalMind, our web redesign process consists of five general steps: define, design, develop, optimize, and deploy.

1. During the define step, we work with our clients to understand their goals and vision for the new website.
2. During design, our in-house creative team creates elements for the new website, according to these predefined goals.
3. Once our client has approved the creative elements, we begin development.
4. In the optimize step, SEO best practice basics are applied including title tags and meta descriptions for every page.
5. Finally, we deploy (launch) the website!