Marketing Midday - August 1, 2022
Welcome to Marketing Midday, an up-to-date report of the latest digital marketing headlines. These are
five top headlines:
1. YouTube announced an integration with Shopify and an expansion of third party product tags for creators.
2. LinkedIn launched their new business manager platform and introduced native carousel posting.
3. Some newer social media platforms that marketers should keep an eye on include Discord, Twitch, Spotify Greenroom, Caffeine, Supernova, and Clubhouse.
4. Meta launched a Small Business Studios project to provide online and in-person training for small businesses.
5. With a looming recession, business owners may be tempted to reduce marketing budgets, but reducing budgets is not how Amazon, Priceline, and other big businesses have earned success.
1. YouTube Integrated Additional Ecommerce Tools
YouTube has been integrating ecommerce tools into the platform to compete with other social media platforms. According to Social Media Today, YouTube announced a new Shopify integration, which will allow merchants to feature their products on their YouTube channels. Products can be displayed in three ways: on Live streams, below videos, and within a store tab that can be added to a merchant’s channel. Merchants need at least 1,000 subscribers to qualify for these new features.
In other YouTube news, creators can now tag products for viewers to purchase. Previously, YouTube creators would link products in the description. Now, they can tag products directly within the video. YouTube pays a flat monthly rate to creators who use the new tool and an additional small amount when a viewer clicks the product tag.
2. LinkedIn Released a New Business Manger Platform & Native Carousel Posting
We reported last month that LinkedIn announced a new Business Manager Platform to consolidate page and ad campaign management into a cohesive dashboard. The platform is now available to all businesses! For marketers who manage multiple accounts, this platform will be a valuable tool.
In other news, carousel posting is now native to LinkedIn. Previously, users created carousels by uploading a PDF attachment that converts into individual slides. LinkedIn has added a carousel post option, prompting users to upload multiple files, add alt text, and rearrange the order of slides before posting. The feature is currently being tested by thousands of creators and will roll out to all users later this fall.
3. New Social Media Platforms Rise to Prominence
New social media platforms are popping up all the time, hoping they can captivate users and become the next big trend. Marketers often struggle to stay up-to-date and know which platforms to pursue. To help, Search Engine Journal released a list of social media platforms that marketers should keep an eye on.
- Caffeine is a live streaming service for gaming, sports, and entertainment brands and enthusiasts
- Supernova is a social media platform that gives 60% of advertising income to charities chosen by users
- Clubhouse is a social audio hangout app where users can meet new people and discuss favorite topics
Other well-known platforms include Twitch and Discord. For marketers, up-and-coming platforms provide opportunities to better engage with your brand’s community and find new customers.
4. Meta Launched a New Small Business Studios Project
Meta launched a new Small Business Studios project that provides both online and in-person training for small businesses, helping marketers make the most of their efforts across Facebook and Instagram.
The initial program launch included three key workshops:
- The first is called "Build Your Brand," an online workshop providing creative inspiration and branding guidance
- The second is "Reels School," which aims to simplify Reels creation and help businesses expand their audience reach
- The last is "Photography Virtual workshop," pairing small businesses with an expert to teach owners how to make great, low-cost images
- In addition to these classes, business owners can sign up for a one-on-one business support session from someone on Meta’s Small Business Team.
5. Successful Businesses Do Not Slash Budgets During Recessions
Recession is scary for all departments of a business, especially the marketing department. Marketing budgets are usually the first to be cut. However, a recent article from Entrepreneur reminded marketers and business owners that brands like Amazon and Priceline got to where they are by keeping their foot on the marketing gas. By continuing to invest in marketing efforts, even in times when their stock share fell significantly, Amazon became the world’s 5th most valuable company.
If your marketing budget is slashed, Entrepreneur recommends fostering word-of-mouth referrals, since 91% of B2B buyers are influenced by word-of-mouth communication. They also recommend focusing on loyalty and retention for your existing customers by building customer trust.
Keep Up With the Latest Digital Marketing Headlines
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Meet the Author
Matt Scroggs
Senior SEO Strategist
Hi, I'm Matt Scroggs, a digital marketing strategist. For two decades I served as the senior digital marketer for several global, iconic brands. Today, I'm the chief marketing officer at RivalMind, an agency 100% dedicated to helping companies thrive by driving transformational growth through innovative digital marketing. I'm also a lifelong Cubs fan, a faithful family man, and a web analytics junkie—relentlessly tracking conversions, loyalty, and advocacy, which are often as elusive as the pennant!
Specialties: Marketing Savant, Idea Guy
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