Professional Outdoor Lighting
Night Light Inc.
Night Light Inc, a leader in professional outdoor lighting, needed a fresh, modern website to reflect its recent change in ownership. Their existing WordPress site had broken links, outdated navigation, and lacked the flexibility they needed to manage updates efficiently. RivalMind designed a completely new website on the Duda platform, giving Night Light a visually striking and easy-to-manage online presence. More than just a redesign, the new website serves as a powerful marketing tool, helping the company attract leads and support its business goals.
Built & Hosted using
Energetic, Bold, Inspiring
Logo Design / Website Design / Social Media
Our Approach
Attract motivated people through dynamic design
Since Night Light had an established brand, our focus was on refining and enhancing its existing identity while giving the website a more sophisticated and polished feel. We reworked the use of colors and typefaces to create stronger contrast and highlight their high-quality real-life imagery. The navigation was restructured to be more intuitive, making it easier for visitors to explore services, browse the gallery, and engage with the company.
To further support their marketing efforts, we created a dedicated landing page that could be directly linked in their marketing materials. Additionally, we implemented Paperform, allowing the client to collect and manage inquiries more efficiently. Throughout the process, we worked closely with the client to ensure the new design met their needs while maintaining elements they valued from their previous site.
The Results
The new website successfully combines style and functionality, delivering a visually appealing and user-friendly experience. Night Light now benefits from a more structured and refined navigation system that makes browsing seamless. The dark background allows their real-life imagery to stand out, reinforcing their professional and high-quality brand. The transition to the Duda platform also provides the flexibility they wanted, making it easy for them to update content as needed. Most importantly, the client was highly satisfied with RivalMind’s customer service, making this collaboration a success.
Before & After
Typography That Balances Boldness and Modern Design
The website’s typefaces—Norwester, Kollektif, and Montserrat—were chosen from Night Light’s brand guide to create a bold, modern look. Norwester adds character and recognizability, Montserrat provides a sleek and professional feel, and Kollektif is used in subheadings to add subtle contrast. Together, these fonts ensure a strong and consistent brand presence throughout the site.
A Strong and Timeless Color Palette
We maintained Night Light’s existing color scheme of yellow, black, and gray, as it effectively balances elegance and contrast. These colors allow their real-life imagery to stand out while keeping the overall aesthetic sophisticated and clean. The final design is striking, professional, and aligned with Night Light’s brand identity.
Residential Landscape Illumination
Night Light, located in Lombard, Illinois, targets luxury-home clientele and commissioned RivalMind to build a website that generates highly qualified leads.
More Case Studies
We work across an expanse of projects at RivalMind, and we love to share our clients’ successes. For each case study, our goal is the same: bridging the gap between marketing and growth through innovative and custom design. This is why companies come to us. Dive into more of our favorite web design projects below!
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