Construction / Contractor
Woodland Windows and Doors
When the leaders of Woodland Windows approached us, they were seeking more than just a website refresh; they wanted an organized, user-friendly site that would captivate visitors and turn them into engaged prospects.
As a service-based business in the windows industry, Woodland Windows knew their digital presence needed to reflect the quality and warmth their products bring to customers’ homes. And they knew their site was disorganized and outdated, lacking the visual and navigational clarity needed to drive customer engagement effectively.
We were thrilled that they chose to trust us with their project so we could do what we do best: helping companies thrive and grow through innovative digital marketing.
Built & Hosted using
Elegant, Inviting, Professional
Website Design / SEO
Our Approach
Attract motivated people through dynamic design
The Challenge: aligning the complex nature of Woodland Windows’ product lines and streamline the website architecture. Because not all product categories offered every style, attention to detail was essential to organizing and confirming product listings accurately. The goal: ensuring that users can easily find products relevant to their needs without confusion or dead ends.
Along with reimagining the website’s entire architecture, our approach was informed by a robust SEO strategy to improve both user experience and search engine visibility. With this foundation, the project went beyond surface-level change to transforming how users interacted with the site, allowing them to browse by style and inspiration, rather than being restricted to brand-based browsing alone.
The Results
Upon launch, the new Woodland Windows website delivered immediate improvements across the board. Site speed saw a significant increase, which, coupled with a more intuitive navigation structure, led to better user engagement. Visitors now encounter an updated, visually appealing design that feels inviting rather than overwhelming, encouraging them to explore with ease. The new content structure contributes to a seamless flow of information, making it easy for customers to connect with the Woodland Windows team through calls and contact forms.
In the end, RivalMind’s redesign was not only about updating visuals and optimizing for SEO, it alsoaligns the digital experience with Woodland’s core values and long-term business goals. The redesign enhanced ease of use and improved content flow, offering a polished, organized, and efficient site that reflects the quality and warmth Woodland Windows brings to its customers’ homes.
Before & After
Blending Tradition with Modern Comfort
The new typography, featuring The Seasons and Greycliff fonts, brings an elegant and timeless appeal, blending tradition with modern comfort. This sophisticated aesthetic is supported by crisp , clean imagery sourced directly from Woodland Windows and their vendor portals, showcasing their windows in a fresh and engaging way.
A Palette of Tranquility
The design employs a soft, balanced color palette that conveys a sense of tranquility and warmth, evoking the feeling of a well-appointed home.
Staff Spotlight
Haley Stein, a seasoned web graphic design, harnessing years of invaluable agency experience to deliver exceptional design excellence. She specializes in crafting not just websites, but immersive digital experiences that transcend mere aesthetics. From captivating social media campaigns to visually stunning website interfaces, Haley's creations leave a lasting impression on our client's and their audiences.
Specialties: Duda Web Development, Branding/Identity, Packaging
More Case Studies
We work across an expanse of projects at RivalMind, and we love to share our clients’ successes. For each case study, our goal is the same: bridging the gap between marketing and growth through innovative and custom design. This is why companies come to us. Dive into more of our favorite web design projects below!
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