IT Procurement
NPI Financial
NPI, a leader in IT procurement, had long relied on RivalMind for digital strategy, but their outdated WordPress website was holding them back. Frequent technical issues made it difficult to manage content, and the site’s structure negatively impacted SEO performance. They needed a modern, reliable platform that would allow them to update pages and resources quickly—without relying on a developer. RivalMind designed a sleek, user-friendly website that not only resolved technical problems but also reinforced NPI’s strong brand identity
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Polished, Engaging, Sophisticated
Website Design
Our Approach
Attract motivated people through dynamic design
Since NPI had an established brand, our goal was to ensure the new website remained true to their identity while providing a fresh, modern experience. We focused on creating a site that was visually inviting, easy to navigate, and optimized for search performance.
The new site design carefully balanced professionalism and vibrancy, using a blue foundation to represent trust while incorporating rainbow accents to highlight inclusivity and energy. Images blended vibrant graphics with authentic lifestyle visuals, reinforcing NPI’s dynamic approach.
A key priority was simplifying content management. The new website allows NPI to update resources and add service pages quickly, ensuring they can scale their online presence as their business grows. Despite challenges caused by internal infrastructure changes, RivalMind remained flexible, ensuring the project stayed aligned with the client’s vision.
The Results
The redesigned website successfully addressed the technical and usability issues that had plagued the old site. Now, NPI can manage their content efficiently, reducing dependency on developers while maintaining an engaging and professional online presence. The new layout also enhances SEO readiness, providing a solid foundation for long-term digital growth.
The client was especially pleased with the refreshed design and the improved organization of resources and blog content, which makes it easier for visitors to find information. RivalMind’s ability to adapt to shifting project needs and maintain momentum led to a successful outcome that aligns with NPI’s business objectives.
Before & After
A Modern and Versatile Typography Choice
We selected Montserrat as the primary typeface for its clean, modern, and highly versatile style. This choice ensures readability while complementing NPI’s brand image of professionalism with a touch of approachability.
A Color Palette That Blends Trust and Energy
The color scheme stays true to NPI’s branding, with blue as the dominant color to convey trust and stability while rainbow accents add vibrancy and inclusiveness. This balance creates a dynamic yet professional aesthetic that reflects the company’s forward-thinking approach.
More Case Studies
We work across an expanse of projects at RivalMind, and we love to share our clients’ successes. For each case study, our goal is the same: bridging the gap between marketing and growth through innovative and custom design. This is why companies come to us. Dive into more of our favorite web design projects below!
