The ConsultNet leadership team approached RivalMind with an outdated website and a passion for their culture to shine through their brand. We eagerly accepted the challenge and began what became one of our favorite projects: revitalizing ConsultNet's brand identity while revamping their website and search marketing strategy.
Website Design / SEO
We asked precise questions and listened intently to the ConsultNet leadership. Three clear project goals were identified:
First, refresh the client’s brand colors without modifying their original logo. Next, write exciting and relatable content for their website pages and CTAs. Finally, design a dynamic, visually engaging user experience. ConsultNet agreed with the strategic direction and trusted us to accomplish each objective. We fashioned a retro, edgy, aesthetically-pleasing website with engaging content and glowing imagery. We also created a custom glitching animation in the header to instantly intrigue visitors into the site.
Beyond eye-catching visuals, we strategically structured the website to intuitively guide users towards their desired service. For example, we designed a well-organized mega menu to accommodate the client’s wide range of services and incorporated CTAs on service pages so users could convert immediately.
ConsultNet's website was transformed from bland and informational to clever, well-branded marketing tool. Strategically mixing bold, dramatic colors with witty content and ironic imagery captivates site visitors and leads users down the sales funnel - from awareness to conversion.
Rustica's sleek, simple geometricity pairs well with the high contrast design style of the website. Rustica Italic effectively pulls out main ideas to engage site visitors, and the addition of bold colors with simple text creates a clean, yet well designed look for the content.
ConsultNet's original brand palette of red, black, and white got a much needed boost through the addition of a vibrant blue and a eye-catching yellow. Custom gradients were developed and added to the website to create subtle color pops and to allow for visual interaction between all three primary colors.
We work across an expanse of projects at RivalMind, and we love to share our clients’ successes. For each case study, our goal is the same: bridging the gap between marketing and growth through innovative and custom design. This is why companies come to us. Dive into more of our favorite web design projects below!
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