Insurance Solutions
Capitol Insurance
The Capitol Insurance leadership team approached RivalMind in search of a simple, straightforward, and easy-to-navigate website. Despite a history of negative experiences working with website development agencies, the Capitol Insurance team took a leap of faith and entrusted our team with their website redesign.
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Website Design
Our Approach
Communicate stability through a traditional style
During our initial discovery meeting with Capitol Insurance, we outlined two primary client goals:
First, convey Capitol Insurance’s expertise within a minimalistic, straightforward website infrastructure. Next, incorporate imagery and visual elements that match the client’s preferences.
Throughout the entire project, we accentuated regular communication with the client to understand expectations and deliver an excellent final product.
Our design team emphasized potent simplicity – producing a small website that would serve as a marketing tool.
Per the client’s request, we created a visually-appealing About Us page, featuring the bios and expertise of Capitol Insurance’s top team members. As the project closed, we trained the Capitol Insurance team in their Duda CMS, providing the tools and knowledge required to update imagery, text, and page sections over time.
The Results
During our journey with Capitol Insurance, we demonstrated trustworthiness, producing a desirable, dependable product and establishing a rich partnership with their team.
Sophisticated, simple font.
DM Serif speaks to the professional and traditional approach Capitol Insurance takes for each client. Paired with the highly legible DM Sans, this website exudes a relatable and business-focused feel.
Deep, evocative blue with saturated orange.
The color scheme of the Capitol Insurance website communicates a feeling of elegance and efficiency, which further displays the company's reliability and establishment.
More Case Studies
We work across an expanse of projects at RivalMind, and we love to share our clients’ successes. For each case study, our goal is the same: bridging the gap between marketing and growth through innovative and custom design. This is why companies come to us. Dive into more of our favorite web design projects below!
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